The quality, personalization of services and exclusivity of the hotels in the Group's portfolio stand as the best promotional tool to attract new generations of German travelers.
Lopesan Hotel Group faces its participation in the fair International Tourism Berlin (ITB) with the firm purpose of attracting Premium customers in Germany, highlighting the personalization of services, through the Unique by Lopesan program, green policies and the exclusivity of the hotels that are part of the company's portfolio, placing the focus on only in the establishments in Gran Canaria or Fuerteventura, but special emphasis will also be placed on the promotion of the Lopesan Costa Bávaro Resort, Spa & Casino, in the Dominican Republic, as well as the Eden Beach Resort & Spa, a Lopesan Collection Hotel, in Thailand .
The commercial strategy associated with the IFA by Lopesan Hotels brand establishments will be carried out by the team of professionals from the new Berlin office, which since its opening in early 2023 has focused on the objective of continuing to grow in Germany, Austria and the entire Baltic Sea, by adding new assets to the current business portfolio.
Once the recovery process of the German market in Gran Canaria has been completed, which last year was close to matching the data recorded pre-pandemic, the time has come to capture the attention of a new generation of German travelers who are attracted by the proposals quality hotel companies, in which aspects such as gastronomy, design or the comfort of their facilities play an essential role, said the general director of the Hotel Division of the Lopesan Group, José Alba. “In addition, we will take advantage of participation in the ITB to make our brand known.” Lopesan for Good, an identity project linked to green projects, care for the environment and the company's unquestionable commitment to a tourism model based on sustainability."
The complex economic situation that fully affects Germany has meant that its power as a tourist destination has been reduced in recent years, favoring strategies that have helped diversify the arrival of tourists from emerging markets, analyzed José Alba, “ However, Germany is a key country for the Lopesan Group and we are convinced that, through effort and hard work, we will be able to regain their trust." Encouraging the advance sale of vacation packages and promoting the Unique by Lopesan program are other challenges set for the Berlin event.
The proximity of key dates such as Easter or the summer season make the ITB a perfect setting to develop the more than 85 meetings that make up the professional agenda, which has been structured to try to reach new agreements with the main tour operators. , travel agencies, OTAs and bed banks in Europe. For this reason, a representation of the commercial team from the Dominican Republic has also traveled to Germany, which will highlight the excellent attributes that the Lopesan Costa Bávaro Resort, Spa & Casino offers for German and Austrian travelers.
An exclusive stand for a unique appointment
The convention center Messe Berlin hosts one of the most important fairs on the European tourism scene and Lopesan Hotel Group returns with its own spectacular stand that continues the trend of the other two major events in the sector: the W, from London, and FITUR, in Madrid.
Professionals who come to stand number 207 in Hall 2.1, right in front of the space occupied by Islas Canarias, will have the feeling of entering the reception of one of the group's hotels. The wood, the use of stone integrated into the vegetation and the contrasts suggested by the light offer a modern, attractive and intimate image, creating an exclusive workplace for a unique date.
