The companies that attend the ITB fair in Berlin from the south of Gran Canaria that week do so with some homework done: the works to improve the destination and progress in the digitalization of the offer. Hotel companies such as Relaxia, owner of the Beverly Park in El Veril, are one of the advanced companies since before the end of the Covid19 pandemic, they established an agenda to increase the level of reservations for this chapter. The Gran Canaria Chamber of Commerce has created a panel of experts to advance the improvement of ICT in the tourism business with financing from the San Bartolomé de Tirajana City Council.
More than almost any other sector, change and innovation have always been the driving forces of the tourism industry in the south of Gran Canaria, so it is no coincidence that from March 5 to 7 at the ITB Berlin 2024 the segment Travel Technology once again plays a prominent role. More than 30 international providers such as Skyscanner, Expedia Group and Booking.com They present their products and ideas for the future. The spectrum of exhibitors from southern Gran Canaria ranges from well-known industry heavyweights to aspiring start-ups and spans the entire technology value chain.
Among them are Amadeus, Sabre, Bewotec, ICEX Spain, Business Iceland and Business France. Organized in collaboration with partners GIATA, the Travel Tech Café and Travelport will present the advances affecting the industry in the south of Gran Canaria. ITB Berlin 2024 will take place from Tuesday, March 5 to Thursday, March 7. As in previous years, the ITB Berlin Convention will take place parallel to the fair as a live event on the Berlin exhibition grounds.
