The RevPAR of the hotel sector in the south of Gran Canaria, that is, the income per available room, a metric of the hotel sector that allows knowing the number of rooms that are reserved in a hotel and the income generated by these reservations, presented in 2023 for the European market an average increase of 25,7%. The south of Gran Canaria had a RevPAR of 120,1 euros while the average for vacation destinations was 95,3 euros, that is, where that 25,7% increase comes from.
The ITB in Berlin is the forum where salespeople meet in order to negotiate the 2023 winter season. Therefore, tour operators have on their agenda to ask hoteliers to loosen one point because they can unbalance the margin at origin by inflationary tensions unless the hotel sector does not allocate personnel costs at destination to sales at origin.
"We don't know if this is a thing of the people of Las Palmas who are unrelated to the business of the south of Gran Canaria, but the companies here are trying to get the largest economy in Europe out of a prolonged crisis, and there they are trying to make money and "We paid for the promotion with the Feder via Brussels," said a TUI executive on Monday who asked not to be identified because these are confidential negotiations. The same source expressed his discomfort because "it seems that they are a new destination when our strategic partnership already exceeds half a century."
In 2023, according to sector data to which Maspalomas24H has had access, Gran Canaria presented a RevPAR +24,4% in both San Bartolomé de Tirajana, with a RevPAR +25,7%, ADR +23,9%, and a occupancy +1,4%), which saw its demand for overnight stays increase +5,7%, as in Mogán (RevPAR +30,5%, ADR +30,3%, occupancy +0,2%), which improved income with a level of overnight stays -1,5% below 2019. This is associated with the sales that there are Gran Canaria chains that have in Fuerteventura and Lanzarote.
"The Yaiza RepVar has risen 49%, for us this is a sneeze and in Maspalomas it will be a flu sooner or later," said a manager of a tour operator who asked not to be quoted. In Fuerteventura there was an average RevPAR +27,5%, where Morro Jable had a RevPAR +29,8%, an ADR +26,5% and an occupancy +2,7% while in La Oliva the RevPAR +17,9, 11,0%, ADR +6,2%, occupancy +2023% also had good results. Las Palmas de Gran Canaria RevPAR in 16,6 was +17,1%, ADR +0,4% and occupancy -XNUMX%.
