The strategy to attract German clients not only involves the rehabilitation of tourist areas, but it is essential to expand the number of quality beds in the destination, through the creation of new hotels.
Sustainable development and the attributes associated with the Lopesan for Good brand become a differential element highly valued by new generations of German tourists.
The first day of the ITB fair in Berlin is used by the IFA by Lopesan Hotels team to establish new contacts that will help them try to increase their portfolio of assets in Europe
The strategy to attract German customers in Gran Canaria, deployed by Lopesan Hotel Group at the ITB fair in Berlin, focuses on the spectacular attributes presented by its hotel proposal on the island, after making an investment of more than 200 million euros in the rehabilitation of its product portfolio. Currently, the company's focus is on expanding the number of quality beds in the destination, through the creation of new hotels in the exclusive Meloneras area.
Sustainable development, the commitment to green policies and the presentation of the Lopesan for Good brand are consolidated as one of the differentiating elements most valued by the new generations of German tourists, who are willing to condition their choice when planning. your vacation, based on compliance with proven environmental standards. Among the most valued aspects during the professional meetings held on the first day of the Berlin fair, the objective set by the Lopesan Group to achieve the decarbonization of its activity, in the next 5 years, the investment of more than 50 million in the creation of wind farms and photovoltaic orchards or the certification of almost half of the fruits and vegetables consumed in the island's hotels, originate from the Veneguera Estate and have the guarantee of Km 0 products.
The German client is the number one for the Lopesan Group in the Canary Islands, highlighted the general director of the Hotel Division of the Lopesan Group, José Alba, and "we trust that it will continue to be, since it currently represents a third of the business volume for the company". The recovery of the German market is sensational news, José Alba told the president of the Cabildo of Gran Canaria, Antonio Morales, and the Minister of Tourism, José Carlos Álamo, but he insisted on the need to “be more analytical and not just settle for the gradual improvement registered after the pandemic, since there is a difference of almost 200.000 German travelers compared to 2023 and 2017. The challenge must be for all these potential clients to trust the island again for their holidays.
In addition to the rehabilitation of the hotel plant, José Alba advocated for the improvement of the infrastructure of tourist areas, as well as the generation of an attractive complementary offer and continuing to promote local gastronomy as a hallmark. “The German customer is not an all-inclusive guest, but rather he leaves the hotels and generates wealth for the destination,” said José Alba, who stressed the importance of continuing to support a model in which the natural attractions of the region are taken care of. island and stimulate phenomena such as active tourism, since they are “a lifeline in relation to other competing destinations, in which travelers do not leave the hotel because there is nothing to do outside.”
IFA by Lopesan Hotels captures new assets
The presence of the commercial team of the IFA by Lopesan Hotels brand at the ITB has been most beneficial, since they have had the opportunity to learn, first-hand, the virtues of some technological tools that can be implemented in hotels. from Germany and Austria, benefiting from these innovations to improve the performance of the properties that are part of the portfolio.
Precisely, the members of the Berlin office have been able to establish new professional contacts to try to increase the business portfolio of IFA by Lopesan Hotels in Germany, Austria and the rest of Europe.
