SPAR Gran Canaria and COAGRISAN renew the La Aldea tomato agreement for the 4th consecutive year

 

The SPAR Gran Canaria supermarket chain and the San Nicolás Agricultural Cooperative Society (COAGRISAN) have renewed today, for the fourth consecutive year, their collaboration agreement to promote quality production and marketing of La Aldea tomato. The agreement, which has had institutional support from the Government of the Canary Islands, the Island Council of Gran Canaria and the City Council of La Aldea de San Nicolás, will once again be the vehicle through which tomatoes grown in La Aldea are exclusively distributed in the 195 SPAR supermarkets on the island.

 

 

 

 

 

In this year's campaign, the quantities sold in the previous campaign will be slightly increased, with approximately 50.000 more kilos, estimating that around 600.000 kilos of tomatoes will be sold, mainly of the Pyreno variety. Through the agreement, the Canarian supermarket chain once again guarantees COAGRISAN the marketing of its crops at a fair price.

 

By purchasing this local product, which can now be purchased at SPAR supermarkets in Gran Canaria, and which will be available until June, customers will directly contribute to maintaining the jobs of the 78 farmers and more than 700 families from the island that are part of COAGRISAN. Thus, tomato cultivation in La Aldea has great relevance, since it is the largest employment generating activity. So much so that the COAGRISAN greenhouses occupy 110 hectares in La Aldea.

 

With this type of agreements, the SPAR Gran Canaria group continues to promote its philosophy of promoting the KM product. 0, encouraging consumers to purchase local products thanks to the relationship it maintains with more than 200 farmers and ranchers on the islands. This philosophy represents an exercise in sustainability, commitment and responsibility with the Canary Islands. 

 

 

 

 

Broad institutional support 

The agreement was signed for another year at the COAGRISAN facilities in La Aldea de San Nicolás. The event was attended by the president of the Island Council of Gran Canaria, Antonio Morales; the counselor of the Primary Sector and Food Sovereignty of the Cabildo de Insular de Gran Canaria, Miguel Hidalgo; the Deputy Minister of the Primary Sector of the Government of the Canary Islands, Eduardo García Cabello; the mayor of La Aldea de San Nicolás, Víctor Hernández, and several members of the municipal corporation; the president of SPAR Gran Canaria, Ángel Medina; the general director of the chain, Dunia Pérez; and the president of COAGRISAN, Juan José del Pino, along with the members of its Governing Council, among other attendees.

 

After the renewal of the firm, the president of SPAR Gran Canaria, Ángel Medina, highlighted that “it is estimated that this campaign will end with greater marketing compared to the previous campaign, since consumption of La Aldea tomato has increased slightly.” . Likewise, the president of SPAR Gran Canaria highlighted that “SPAR Gran Canaria customers continue to prioritize local products in their purchases. This commitment is demonstrated by the fact that the four best-selling fresh products in SPAR supermarkets in Gran Canaria continue to be, in this order, potatoes, bananas, zucchini and tomatoes, mostly grown in the Canary Islands."

 

 

 

 

Medina concluded by highlighting the importance of the renewal of the tomato agreement along with “the rest of the alliances that we maintain to promote the consumption of local products through other agreements, such as the Gran Canaria potato agreement, which this year will be signed in its 15th year.” edition, the Telde orange agreement, which we will celebrate for the 12th consecutive year, and the third renewal of the Valleseco apple agreement, which we will also carry out at the end of this year." 

 

For his part, Juan José del Pino, president of COAGRISAN, an entity founded in 1961 and the first exporting cooperative by volume of tomatoes in the Canary Islands, highlighted that “the importance of continuing to renew this agreement to continue providing outlets for the tomatoes grown in La Aldea. For this campaign, it is expected to produce a little more production than last year, but the closing of the campaign seems to be carried out with some difficulties due to the scarcity of water."

 

About SPAR Gran Canaria

 

SPAR Gran Canaria is the only supermarket chain with 100% Canarian capital present in the 21 municipalities of the Island. In a total of 195 establishments, SPAR Gran Canaria offers fresh 'KM' products. 0' of the highest quality, which make it a leader in the sale of fresh fruits and vegetables.