The poor communication agenda of the Tenerife hotel employers has ended up contaminating the south of Gran Canaria due to the activism of the groups that promote tourismphobia on that island. What was a demonstration called on April 20 in Tenerife has splashed Maspalomas because the undocumented business people compare the receiving markets as if the south of Gran Canaria were made up of a caste as happens on the island of Teide. They have planned protest events against tourism with entities from Tenerife such as 'Salvar la Tejita' for the same date in Gran Canaria.
Jorge Marichal, leader of Ashotel, said in 2023 that "some groups and political parties have looked for a scapegoat for their frustrations in tourism." And, of these "frustrations", the entire south of Gran Canaria is in the same bag. The vice president of the Cabildo of Tenerife, Lope Afonso, has warned that this type of action is neither convenient nor fair, and has considered that its dissemination in international media is also influenced by other competing destinations, which are interested in Tenerife "having a bad reputation." ". But this is not only about Tenerife but also about the south of Gran Canaria where apartment owners from Las Palmas who live in tourist areas have joined in bombing the south of Gran Canaria for their real estate interests.
The reputational crisis of Tenerife with its hippies emerged in May 2023 with a demonstration in Playa de las Américas and Los Cristianos, organized by different environmental groups, which ended with activists facing tourists. The socialist mayor and mayor of Adeje, who in those days was vying for his position in the May 28 elections, said then: "the parties cannot take a stand against the radicalism of these minorities and their dogma, we cannot renounce the well-being, to the modern world, to go live in caves like some of them do.
