The association promotes its health and well-being catalog with a press trip dedicated to rest in which the Gran Canaria Natural & Active brand has been able to collaborate.
It is expected that this action will achieve an approximate audience of more than 50 million people between print and digital media.
The Gran Canaria Spa, Wellness & Health Association , the official tourism brand of Gran Canaria, organized a press trip from April 12th to 18th for eight prestigious national media outlets. The aim was to introduce them to the island's health and wellness benefits under the slogan "True luxury is being in Gran Canaria." The Gran Canaria Natural & Active Association also participated in the press trip , showcasing the opportunities for relaxation in nature. The participating media outlets were El Confidencial Digital, El Debate, Emprendedores, Gentleman, Girona Noticies, La Razón, Lucía Se Casa, and Shangay, with a total estimated reach of over 50 million readers.
The renowned Seaside Palm Beach Hotel was chosen to welcome the journalists and accommodate them during their stay. This design hotel, with its 70s retro design, is located in a palm grove next to the Maspalomas Dunes Nature Reserve and is known for its excellent service and exquisite haute cuisine. Here, they enjoyed the proximity to the beach and its refreshing pools, as well as sampling the dishes at its 'Esencia' and 'La Bodega' restaurants and enjoying a barbecue dinner. At the hotel's Spa & Wellness, the guests experienced firsthand the benefits of wellness treatments.
During their stay, the media representatives had the opportunity to visit other hotels on the island acclaimed for their wellness facilities and immerse themselves in the tranquility they offer. Among them, the unique setting of Salobre Hotel Resort & Serenity stands out , where they enjoyed a restorative yoga and meditation session with mountain views. They also took advantage of the spa circuit at its Be Aloe Wellness center, which features a vitality pool with bubble beds and therapeutic jets.
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Once they had achieved a sense of calm, the journalists went to Perchel Beach Club for lunch . Located in El Pajar, it is the largest family beach club in the Canary Islands, with a beautiful infinity pool perfect for relaxing in the sun. They also enjoyed a guided tour of the elegant Seaside Grand Hotel Residencia and a delicious gourmet dinner.
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This tour wouldn't have been complete without a visit to the Gloria Palace San Agustín Thalasso & Hotel , renowned for its thalassotherapy center and strong commitment to health. On this occasion, the guests ascended to the hotel's ninth floor for a welcome cocktail at sunset on the Gorbea Chill Out Terrace and dinner at the Gorbea restaurant itself.
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Nature as a way of disconnection
When it came to showcasing the beautiful natural landscapes of Gran Canaria, the journalists explored the most authentic spots in the island's interior. They began with a visit to the Banana Museum in Arucas, where visitors can immerse themselves in the history of the banana, learn about up to 25 different varieties, and stroll through the more than 7.000 banana trees on the estate.
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This tour was complemented by a yoga session at the charming Hotel Rural Las Calas, led by actress, presenter, and instructor Cayetana Rodenas. This setting was the ideal place to meditate and connect with oneself, with birdsong and the wind rustling through the leaves as a natural soundtrack. Likewise, its location in the Vega de San Mateo is a major draw for any hiking enthusiast.
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Another town they had the pleasure of visiting was Agaete. In its valley, they found a haven of peace nestled among the mountains at the Hotel Rural Las Longueras , a 19th-century house surrounded by a large estate. In this idyllic setting, the journalists participated in a workshop to learn how to make mojo picón sauce and sample their creation with wrinkled potatoes and Canarian cheese.
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Just a short drive away, the guests traveled to Finca La Laja & Bodega Los Berrazales to learn about the history and traditions of their wines, tropical fruits, and renowned coffee, from plant to cup. Once transported to rural Gran Canaria, all that remained was to sample local products at Casa Romántica, a Michelin-starred restaurant that exudes Gran Canarian identity.
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Finally, a stop in the old town of Vegueta was essential to stroll through its streets and monuments, as well as enjoy a relaxed sit-down meal on the terrace of the Boutique Hotel Cordial Plaza Mayor de Santa Ana with views of the Cathedral of Santa Ana.
After having found peace in the wellness centers and more rural spaces on the island, representatives of the national media said goodbye with a transformed vision of the island; a destination capable of revitalizing and dazzling everyone who enters it with its natural beauty.
More information at grancanariawellness.com and grancanarianaturalandactive.com











