The Government of the Canary Islands confirmed this Monday that the president of the FEHT of Las Palmas, José María Mañaricula, owner of Gloria Palace, on the board of Promotur, that is, the public tourism promotion company. Where there is no direct presence of members of the FEHT of Las Palmas is in the municipal society Turismo LPA. In this way, José Manuel Sanabria, Héctor Mateo and María Méndez, the administrator of RTVC and who was once CEO of this company chaired by Jéssica de León, Minister of Tourism of the Government of the Canary Islands, join Promotur.
In 2024, the public company Promotur Turismo de Islas Canarias will continue with promotional campaigns in our main source markets so that they always keep us in mind and so that traditional tourists think of the destination as their first option when they can start traveling. Promotional actions, the development of tourism products and digitalization basically star in Promotur's budget.
According to a report prepared by the General Directorate of Modernization and Quality of Services of the Government of the Canary Islands, Promotur Turismo de Islas Canarias has its own methodology for strategic planning and management by objectives and which, unlike other public companies, documents the existence of this methodology. Only 30% of the public entities of the Government of the Canary Islands have a strategic plan, according to this diagnosis.
