The president of the Cabildo of Gran Canaria, Antonio Morales, visits this Friday Tirma, the industrial company partner of Cordial Hotels in the south of Gran Canaria through a joint venture with Kalise since they are part of the same family group and Travel partners Insular with Otasu. Every day 15.000 chocolate bars are distributed among Binter Canarias customers for inter-island flights, as well as gourmet boxes for flights with the Peninsula. Emicela has been supplying a type of inedible cocoa paste but Binter has listened to its clientele. In the Canary Islands, Mercadona, for example, has cloned Canary ragweeds with a Russian factory located in Tenerife, Unicorf, owned by Grupo Guta, which is a post-communist conglomerate specializing in confectionery, insurance, banking, travel services, real estate and other businesses.
Binter's supplier is Tirma, which delivers these units to Newrest, which since last December began providing air catering services to Binter in Spain from the airports of Gran Canaria and Los Rodeos in Tenerife. The traditional Binter detail provides good advertising returns for chocolate on social networks among its 4 million passengers a year. Newrest provides meals to passengers on 10 international flights and nearly 100 inter-island flights daily.
However, for the first time in decades the price of cocoa used for Tirma ragweed has price instability. Of every euro that a chocolate bar costs, only about seven cents end up in the pockets of cocoa producers and about 80 cents go to manufacturers and retailers. To better plan this multibillion-dollar business, chocolate makers buy cocoa beans long before they are harvested. On the stock exchange, transactions that relate to future deliveries are called "cocoa futures." The current record prices are also valid for "futures."
The price of cocoa has skyrocketed since the beginning of the year and reaches new record levels every day. In March it even surpassed the mark of 10.000 US dollars per ton. A year ago, the price was below $3.000. Cocoa producers, for example, cannot make a living from their work. For decades, there have been reports about their situation of poverty, in addition to malnutrition and child labor. It was always said that their situation would improve if the price of cocoa were higher. Added to this is that only two countries, Côte d'Ivoire and Ghana, produce almost two-thirds of the world's cocoa crop and, despite this exceptional position, were unable to command higher prices.
