Gran Canaria will be connected this summer with 13 German cities, among which four stand out as the main issuers of customers and whose upward reinforcement in connectivity aims to recover during the current year the passenger volume prior to the pandemic and consolidate a billing without precedents. In this way, Berlin, Hannover, Munich and Hamburg, venues for the Eurocup 2024 matches, become the main hubs that are growing the most with Gran Canaria Tourism's commitment to the 2024 summer season and will be presents an initial increase of 4% for the months of June and July and places the Round Island as the Canary Islands leader in connectivity with Germany. From Friday, June 14 to Sunday, July 14, 2024.
German tourists are an important group of visitors to Gran Canaria, and generate a significant economic impact on the island. In 2022, German tourists spent more than 1.000 billion euros in Gran Canaria. In general, the profile of the German tourist in Gran Canaria is that of a mature traveler, with high purchasing power and who seeks to enjoy a quiet vacation in a unique natural environment.
The majority of German tourists who visit Gran Canaria are between 35 and 64 years old. There is a slight predominance of German female tourists (52%) over men (48%), with a high level of education and with a significant percentage having university studies. German tourists have a high disposable income, which allows them to spend more on their trips.
The German economy is at a crucial moment in 2024. After years of solid growth, it faces an uncertain outlook marked by various pressures. Moderate growth is expected for this year, with estimates ranging between 0,2% and 0,3% by official organizations such as the Bundesbank. The Russian invasion of Ukraine and the resulting economic sanctions have generated a significant impact on the global economy, including Germany. Rising energy prices and disruptions to supply chains have slowed growth and raised inflation. Germany's dependence on Russian natural gas has made the country particularly vulnerable to the current energy crisis. High gas prices and uncertainty about supply have generated a climate of economic instability. Inflation in Germany has reached levels not seen in decades, eroding household purchasing power and reducing domestic demand.
In Gran Canaria TUI expects a 15% increase in bookings for Gran Canaria in 2024, compared to 2023. It is estimated that more than 1.2 million TUI customers will visit Gran Canaria in 2024 with an average stay of TUI customers in 8-day Gran Canaria and where hotels will continue to be the most popular type of accommodation for tour operator clients in Gran Canaria, although growth in demand for apartments and villas is expected.
