ForTwo, the portal specialising in experiences and plans for couples, has revealed how leisure preferences and behaviours have evolved after the pandemic in the south of Gran Canaria from the Peninsula. The analysis, based on data from more than 1.5 million ForTwo users, sheds light on the most popular activities and how leisure is enjoyed today.
According to the report, weekend getaways, adventure plans and cultural activities are the most sought-after experiences by couples in Spain. These trends, of which Maspalomas is one of the key pieces, "highlight a notable increase in the preference for outdoor activities, such as rural tourism, and meaningful experiences that allow couples to create lasting memories," says Javier González, CEO of ForTwo, who adds: "the experiences we live leave a mark on us for life."
The report also points to an increase in the consumption of digital technology in leisure, with significant growth in the use of video games and streaming platforms. In addition, the study highlights the importance of online recommendations and the influence of influencers in the decision-making of young couples. One of the most popular activities, especially among couples aged 35 to 44, is cooking classes for couples, especially if it is exotic cuisine.
ForTwo has completely revamped its web portal and carried out an exhaustive general rethinking exercise to adapt to new generations of users seeking authentic and personalized experiences. The new website offers a more user-friendly interface and an improved user experience, facilitating access to a wide range of leisure activities that will continue to grow in the coming months. ForTwo continues its commitment to innovation and sustainability, always seeking to offer its users experiences that not only satisfy their desire for fun and discovery, but also respect and promote responsible and environmentally friendly practices.
