Gran Canaria Tourism signs a collaboration agreement with the British club and the Gran Canaria team
Tourism of Gran Canaria, the English football team Norwich City Football Club and UD Las Palmas have signed this Monday a collaboration agreement so that both the Gran Canaria team and the British team, known as Canaries, to promote the image of the Island throughout the next 2024/2025 season. An agreement that has great promotional value for the island of Gran Canaria, as it has an ambitious proposal to export the Gran Canaria brand not only to the national level, but also to the British level.
The signing of the agreement took place at the facilities of UD Las Palmas in Barranco Seco and was attended by the Councillor for Tourism of the Cabildo of Gran Canaria, Carlos Álamo; the General Manager of UD Las Palmas, Patricio Viñayo; the Commercial and Marketing Director of Norwich City Football Club, Sam Jeffrey; and the Managing Director of Tourism of Gran Canaria, Pablo Llinares.
With this sponsorship, Turismo de Gran Canaria intends to undertake a double strategic collaboration with the Unión Deportiva Las Palmas, which will be in the First Division in the 2024-2025 season, and the British football team Norwich City Football Club, with which the Unión Deportiva Las Palmas has a twinning relationship of interest for the promotion of Gran Canaria.
Therefore, this sponsorship will impact two strategic markets for Gran Canaria: the national market, through the First Division League, and the British market through the export of the Gran Canaria brand to the British League, in collaboration with the English team Norwich City Football Club.
This club has a very strong bond with its fans and members, which makes it a very significant promotional vehicle for the Gran Canaria tourism brand in the United Kingdom, one of the main source markets for the Island.
With this collaboration agreement, Turismo de Gran Canaria is able to display the image of Gran Canaria on the shirts of the first men's team. In addition, the British team is committed to broadcasting audiovisual productions and advertising during the televised and non-televised broadcasts of the football matches played by Norwich City as the local team, an important reach on the channels of the London club, which will represent an excellent promotional campaign for Gran Canaria as a tourist destination in the United Kingdom and in Europe, showing the many possibilities that the Island has for enjoying a perfect family holiday and highlighting its virtues for practicing sports.
A broad campaign will also be carried out on social networks through the Club's channels linked to Gran Canaria's own channels and a series of digital content will be produced under the title Getting to Know Gran Canaria (Getting to know Gran Canaria); and the club's merchandising will have to carry the Gran Canaria logo, among other actions. Likewise, thanks to this agreement, Norwich City will visit Gran Canaria to play a friendly match with UD Las Palmas and will be able to concentrate on the Island or count on a development program of the Academy that the club itself has, through which the exchange of knowledge is encouraged, new experiences in the areas of grassroots football, or the realization of bilingual campuses, which will undoubtedly be activations for the fans of both teams.
