The Councillor for Economic Development of the Cabildo has revealed in Madrid the keys to the new 2024 edition whose ambassador will be the international top Stella Maxwell
40 brands will participate: 23 from the Canary Islands (14 from Gran Canaria, 7 from La Palma, one from Lanzarote and one from Tenerife), 8 from the Peninsula, and 9 international
The Cabildo de Gran Canaria has today presented the keys to the next edition of Gran Canaria Swim Week, which will be held from 2 to 5 October 2024 at the Expomeloneras venue in Maspalomas (Gran Canaria).
The event in Madrid was presented by Minerva Alonso, Councillor for Economic Development, Industry, Trade and Crafts of the Cabildo de Gran Canaria on the terrace of the Rosewood Villa Magna hotel.
Gran Canaria Swim Week will bring together a total of 40 designers and brands in this edition, of which 23 are from the Canary Islands –14 from Gran Canaria, 7 from La Palma, one from Lanzarote and one from Tenerife-; 8 from the Peninsula, and 9 international, among which there are American and European firms.
All of them will present their Spring Summer 2025 bets on the Canarian catwalk. The catwalk will feature the presence of the international top Stella Maxwell as ambassador, and the model Valentina Ferrer. Both have 10,2 million followers on social media.
Among the designers and firms confirmed for this edition are, among others, renowned creators such as Aurelia Gil and Ágatha Ruiz de la Prada. On the other hand, among the participating firms there will be ten emerging talents. In addition, this edition will see the catwalk debut of the American firms Guess, Alejandra Alonso Rojas and Cinthia Rowley.
Gran Canaria Swim Week is a unique event of its kind in Europe, and is born from the firm commitment of the Cabildo de Gran Canaria to the fashion industry. With this new edition, the event reinforces its position as an international benchmark in swimwear, and consolidates itself as the key event of its kind within the European catwalk circuit. The professionalisation of the catwalk, one of the pillars of the strategy carried out by the Cabildo de Gran Canaria to promote the event, is based on a programme of fashion shows with prestigious names from the current design scene, both Canarian, national and international.
In the words of the Minister for Economic Development, Minerva Alonso, "this year, from 2 to 5 October, our Gran Canaria Swim Week will take place: a week that represents us, that represents our uniqueness, our customs, our culture and our landscape. A Swim Fashion Week that will once again feature the presence of important celebrities such as top international brands Stella Maxwell and Valentina Ferrer; and 40 swimwear brands, more than half of which will be Canarian."
The councillor also wanted to highlight some very positive data from the last edition of GCSW, such as the more than two million views on social networks, a 10.255% ROI or a growth in the number of companies linked to the Gran Canaria sector from 2015 to 2022 of 6%, or an increase in direct employment of 8,16%.
Finally, the councillor thanked the Chamber of Commerce and ACME for their collaboration, as well as the presence of all the international and national firms that are supporting the work of local creators and the entire team of the island institution.
Gran Canaria Warm Fashion
Gran Canaria Moda Cálida is an action program in the fashion textile sector on the island created by the Department of Industry, Commerce and Crafts of the Cabildo of Gran Canaria. For this institution, Fashion is a growing sector with possibilities for industrial expansion and Gran Canaria represents the framework in which designers and companies support their projects.
