London reveals the poster for the Maspalomas International Carnival 2025: 'One Mexican destination'

 

 

 

The Department of Tourism, Festivities and Events of the San Bartolomé de Tirajana City Council has presented today, Wednesday, October 06, during the celebration of the World Travel Market tourism fair in London, the official poster for the Maspalomas International Carnival 2025. The presentation was made by the mayor of the San Bartolomé de Tirajana town hall, Marco Aurelio Pérez and the councilor for Turiso, Yilenia Vega; who were accompanied by two of the most representative figures of the Maspalomas Carnival: the Queen of the Maspalomas International Carnival 2024, Dayanara Hernández, and the Drag Queen, Drag Tamito, Aythami Santana.

 

The Maspalomas International Carnival 20025, which will be held from March 18 to 30, 2025, will have the theme 'Love in Mexican Style', so the creator of the poster, the Gran Canarian artist Óscar Quintana, under the title The same Mexican destiny, has reflected the cultural fusion of Mexico and the Canary Islands, with typical elements from both regions. The design features three skeleton characters in traditional Mexican clothing, which is a clear tribute to the Day of the Dead festival, on a colorful background with representative icons of Maspalomas, such as the dunes and the lighthouse, emblematic symbols of the municipality. 

 

The Councillor for Tourism highlighted that after revealing to the designer that he had won the competition, “Óscar was very proud and grateful for having been selected to represent this renowned carnival.” In the words of Quintana, the poster not only seeks to capture the festive spirit, but also the deep respect for the cultures it celebrates. For its design he was inspired by listening to Mexican music, especially 'Un millón de primaveras' by Vicente Fernández, while designing the work. “The result is a piece that invites everyone to join in the great Carnival party, which this year promises to be full of love and colour in the Mexican style, where many nationalities will unite 'under the same destination, Maspalomas,” joked Vega, alluding to the name of the poster.

 

 

 

An unprecedented participatory process

 

The selection of the poster has been a milestone in the history of the Carnival, with a popular voting process that attracted international attention. More than 3,700 votes from 46 different countries were registered on the City Council's platform, allowing residents and tourists to actively participate in this emblematic celebration. The Councillor for Tourism, Yilenia Vega, said that "the objective this year was for the Maspalomas Carnival to be more inclusive and participatory than ever, managing to unite people from all over the world in choosing the image that will represent our festivities internationally. It has been a great challenge and it is very satisfying to have achieved it."

 

This year's poster competition reached a record with 40 works submitted, allowing local and international artists to compete to visually represent the spirit of the Maspalomas Carnival. Among the participants, 25 were from Gran Canaria, while others came from different Spanish provinces and even from Germany.

 

Mayor Marco Aurelio Pérez stressed the importance of promoting the Carnival internationally through the WTM in London, one of the most important tourism fairs globally. “The Maspalomas Carnival is our window to the world. It gives us the opportunity to show the best of our identity and traditions, reinforcing our role as a leading tourist destination. With this presentation in London, Maspalomas is positioned as a place where the local and the international meet,” he said.

 

For his part, the first deputy mayor of San Barotlomé de Tirajana, Alejandro Marichal, stressed that the Department of Tourism “is working under the premise of attracting a younger and family-oriented tourist, for this reason an investment of more than 1,2 million euros is planned for the promotion of our tourist destination, strengthening segments such as sport, culture, leisure and gastronomy”.

 

Presentation of the poster for the IX Edition of the Soul Festival

 

Under the umbrella of the WTM, the San Bartolomé de Tirajana City Council also presented the poster for the IX edition of the Maspalomas Soul Festival. As pointed out by the Councillor for Culture, Elena Álamo, "this totally free musical event combines the soul rhythms with the idyllic surroundings of the San Agustin beach in Maspalomas. The annual meeting twill end from July 19 to 21, 2025 and will be deployed on the sand of the beach good music, and an area restoration with different “food trucks”.