This Friday, November 15, the Acomisaba Black Friday concert will be held as part of the awareness campaign to encourage consumers to go to small neighborhood stores
ACOMISABA, the Association of Retail Merchants of San Bartolomé de Tirajana, has been carrying out the "BLACK FRIDAY, Shop in small businesses" campaign this month, with the aim of promoting purchases during this promotional campaign in small neighborhood shops and in the Open Commercial Zones of the municipality.
Traditional commerce and small self-employed workers must compete at this time with large stores or the claims of international brands in shopping centers. In recent years, much of the traditional commercial fabric has disappeared. For this reason, this campaign appeals to solidarity and awareness. so that a vital sector in the local economy does not disappear.
This initiative has three actions to reach all the people of the municipality: an advertising campaign, a shop window competition and a concert.
BLACK FRIDAY CONCERT
This Friday the 15th, Yessy Rivera, Danienverso, Tabaiba and Los 600 will fill the Plaza de El Tablero with good music, with the aim of generating a greater impact within the awareness campaign to encourage shopping in small businesses. The event will bring together a large number of neighbors to loudly convey the need to go to the small neighborhood businesses or live in the Open Commercial Zones of the municipality and in this way keep this economic sector alive.
On Friday, November 15th, from 17:00 p.m. in Plaza de El Tablero, you can enjoy food trucks, children's activities, a small market, photo areas and performances by one of the most famous cover bands on the island, Los 600.
Tabaiba will bring us her most fun and danceable show of her own songs with the fusion of reggae, ska, cumbia and rock in a perfect cocktail. Danienverso is one of the most viral artists on the island, this talented young man is popular on social media and is showing that his music and style also have a place in this industry. And the singer-songwriter Yessy Rivera returns to her town El Tablero, after years on the Peninsula, exporting her music, her feeling and her talent outside the island.
SHOWCASE COMPETITION
The ACOMISABA association invites all merchants to create a Black Friday-themed window display or advertisement in their businesses and participate in the association's social media to get many "likes" and win an advertising campaign valued at more than three thousand euros. You can participate by writing to 667 588 651.
Alejandra Castro, the president of the association, stresses that “in order to improve sales in the run-up to the Christmas campaign, it is essential to participate in the Black Friday themed campaign. Many businesses know this and create wonderful window displays. Other businesses need an incentive like this to participate in this campaign. Ultimately, we want small businesses to be more competitive.”
This action has the collaboration of all local media, the digital newspapers Digital Sur, This BLACK FRIDAY campaign is carried out with funding from the Vice-Presidential Service of the Cabildo de Gran Canaria and has the collaboration of the San Bartolomé de Tirajana City Council.
