The travel company that organises corporate events, Travel Team Sweden AB, held a convention with 200 salespeople and business representatives at the Lopesan Costa Meloneras hotel in Eustasio López at the end of November to celebrate the sales target and to learn first-hand about the MICE tourism infrastructure in the south of Gran Canaria. "It was to strengthen our team spirit and to learn about a new destination for our clients," said to Maspalomas24H a sales agent from the Nordic group who was in Maspalomas under the coordination of Örebro Hockey, Cecilia Löfgren, Patrik Frick and Caroline Afrim. Explomeloneras is a leader in congresses by complementing the offer with the hotel business in the area.
According to data from the Canary Islands Government, once the health pandemic is over, MICE tourism generated revenues of around 2022 million euros in the islands in 350. A technical report prepared by the consultancy firm PwC in 2020 states that MICE tourism improves the positioning of the Islands as a tourist destination by diversifying the industry; it generates externalities that promote economic development; it produces a positive view of the place; and, in general terms, the congress tourist has a high purchasing power and cultural power, which translates into an average expenditure higher than the average.
For Jorge Marichal, president of Ashotel Tenerife, "the Archipelago sounds much more like a holiday destination on the Peninsula and in Europe than a destination for congresses and events. And it is curious that "with first-class conference infrastructures, in an environment that promotes them, some of these conference facilities, the spaces intended to host MICE events, are out of the market due to the pretensions of their managers, as confirmed by agents and OPC operators (professional conference organisers)".
