Does anyone in their right mind believe that managing a beach generates money?
Any taxi driver in Mogán makes more money taking drunk tourists from Radisson Blue in Arguineguín to the airport than the Rocas in Amadores and Puerto Rico, and without so much ordeal. If they gave you the business of Puerto Rico, SA, (Purisa) for free, they would be giving you a hard time. It is not what is said and proof of this is that ever since it could, the Roca company has come out on top after Costas' request to leave the beach free and without gear. Not even Purisa's business volume with its services in Amadores, Puerto Rico or real estate is that big, especially when there is no shadow ecotax as there is in privately managed beaches in the Caribbean or Asia (we are not going to compare ourselves with Agadir). . But Onalia Bueno wants the company on its knees given the Gran Canaria origin of the company, that is, the same excess of zeal does not apply to others to the extent that he has criticized the company's compliance with the law. They like vulnerable.
What Purisa does have, and well managed by Marta Roca, president of the council, and her lieutenant Pedro León, is assets, but with the tax pressure they endure it is more profitable to set up a stall in the Mogán market than to take care of such an accounting monstrosity and with the responsibility that when a tourist drowns he pays for the beach's private insurance policy. The Rocas have always done well in Tirajana, getting into Mogán to get away from the domains of the Count of Vega Grande 54 years ago has only been a headache. Now the mayor of Mogán is playing the game of bringing the company to its knees financially in order to have control of hiring for the 2023 elections. If the Rocas keep the material they have in their possession or dismantle premises, Bueno will generate a serious problem for the rest of the businessmen in the sector because only in tenders does it escape until the end of 2022. There is Maspalomas choked with its umbrellas and beach bars. Because the sand is from Costas, not from Onalia Bueno.
Does anyone in their right mind believe that managing a beach generates money? The Rocas hardly have any assets except for three or four properties derived from the tourism boom. In fact, the company has strictly complied with Costas' demands and the mayor of CC de Mogán has clarified that what she wants to manage are "seasonal services" and has criticized that Purisa has removed hammocks and umbrellas "with such haste." The funniest thing in this ceremony of confusion is that the mayor of CC has lamented the reasons that justify the diligence of the former concessionaire in emptying the cove. Well, she already calls Purisa an "exconcessionaire."
In 2020 Purisa had revenues worth 649.517, a year of confinement on beaches, but in 2020 it was not that bad in 2019 for the magnitude of the beach concession business: 906.243 euros, according to Infocif data. On February 15 he turns 55 years old. The net profit was -56.997. Purisa's currency in circulation was 2020 euros in 48.865 and 2019 in 324.889. In the end, a taxi driver from Mogán earns more money than a Purisa: in 2020 the operating result was -121.651 and in 2019 it was positive 159.870. How much is Purisa's asset worth? 14,1 million euros based on 2020 data. If you want to buy the concession, at this time it would be worth zero. Another of the group's companies is Copucen. Marta Roca Martínez's company went into losses in the year of confinement, that is, it highlights that the income of the beach manager of the same name or Amadores is going downhill and without brakes at a very delicate moment with the General Directorate de Costas and the Mogán City Council (CC). The profit was -121.651 with assets valued at 14.150.428 and a total debt that has decreased from 325.142 euros to 287.561.