San Bartolomé de Tirajana, at an event held at the emblematic Casa Condal de San Fernando, the Town Hall of San Bartolomé de Tirajana has unveiled its new corporate image, SBT. This visual representation has been designed to combine modernity and tradition, thus reflecting the rich identity of the municipality and its commitment to sustainable and cultural development.
The Mayor President of the Illustrious City Council, Mr. Marco Aurelio Pérez Sánchez, was in charge of presenting the new logo, which is composed of the initials SBT. During his speech, the mayor highlighted the importance of this image as a symbol that brings together the essence of San Bartolomé de Tirajana.
Each letter of the logo has been carefully designed to incorporate distinctive elements that represent the values and characteristics of the municipality. The “S” features a design that evokes the shape of the sun, symbolizing the warm and welcoming climate that characterizes the region. This element not only highlights the natural beauty of the environment, but also reflects the hospitality of its people.
The “B” is adorned with green leaves, a symbol of the rich nature that surrounds San Bartolomé de Tirajana and represents well-being and sustainability. This detail underlines the City Council’s commitment to preserving the environment and promoting a healthy lifestyle for all its inhabitants.
Finally, the “T” incorporates a traditional symbol that connects with the history and cultural legacy of the municipality. This element is a reminder of the rich heritage that San Bartolomé de Tirajana has cultivated over the years, and which remains a fundamental pillar in the construction of its future.
Mayor Marco Aurelio Pérez Sánchez concluded his presentation by emphasizing that the new SBT corporate image is not just a logo, but a reflection of the community, its values and its vision for the future. “With this image, we want all citizens and visitors to feel proud of belonging to San Bartolomé de Tirajana, a place where modernity meets tradition,” he said.
The City Council invites all citizens to adopt and celebrate this new image, which represents another step along the way.











