Unless Las Palmas decides against the south of the island, which is most likely every time an official receives instructions from some pressure group and proof of this is the Majorera company Gesplan, a million years to make a plan for Siam Park in El Veril, the real estate market in the Maspalomas tourism environment will maintain an upward trend in 2025, driven by a combination of high demand and limited supply. In October 2024, data from Fotocasa highlighted average prices of €2.030/m² in municipalities such as Agüimes and €1.784/m² in Santa Lucía de Tirajana, marking a significant evolution in the sector. And that is despite the fact that these are areas where a large part of the workforce in the south of the island lives.
The appraisal agency Euroval projects an average increase of 6% between 2023 and 2025, with an estimated average price of €1.809/m² by the end of the period. Bankinter, for its part, forecasts a growth of 5% in 2025 and a further 3% in 2026. In the Canary Islands, the limited availability of affordable housing and a constant demand suggest that this trend will continue during 2025, with no clear signs of stabilisation or reduction in prices. The key factors in this dynamic are the restriction of supply and the robustness of demand, together with current economic projections.
In parallel, hotel profitability in the south of Gran Canaria has reached outstanding figures, consolidating itself as one of the strong points of the island economy. According to the National Institute of Statistics (INE), revenue per available room (RevPAR) in the Canary Islands stood at 127,31 euros in March 2024, which represents an increase of 16,3% compared to the same month in 2023 and a notable 45,6% compared to March 2019. This increase is directly related to the rise in hotel rates, which in March 2024 were 10% higher than in 2023 and 36,4% higher than before the pandemic. This growth even exceeds the accumulated increase in inflation in the islands, calculated at 18,8% between 2019 and 2024.
Looking ahead to 2025, hotel profitability is expected to continue to rise thanks to stable tourist demand and strategies aimed at attracting visitors with a higher level of spending. The Cabildo de Gran Canaria has allocated more than 24 million euros in its 2025 budget to promote sustainable growth in the sector, focusing on increasing turnover and spending per tourist. In addition, the expansion of hotel chains such as Canarian Hospitality, which plans to open the Sholeo Lodges Maspalomas in October 2025, reinforces confidence in the potential of the hotel market in the region.
