In addition to sorting out the business of Las Palmas apartment speculators in the south of the island, who insist on living in the middle of the destination, the Maspalomas tourism sector in 2025 faces several significant challenges. Firstly, sustainability is a crucial challenge. With increasing environmental awareness, tourists are expected to prefer destinations that adopt sustainable practices. Despite the misfortunes of having to endure lockdowns from Las Palmas, 2025 will be key for the start of new real estate projects in the south of the island.
In terms of infrastructure renovation, in order to meet its commitments to investors, the Maspalomas Gran Canaria Consortium, made up of the Cabildo de Gran Canaria and the San Bartolomé de Tirajana Town Council, has recently evaluated the projects carried out in 2024 and has highlighted the importance of internal management for the modernisation of Maspalomas. The Dynamic Procurement System is expected to accelerate these transformation projects by 2025.
Maspalomas is the driving force behind the Canary Islands' Gross Domestic Product (GDP) for 2025, which is estimated to grow by 1.9% in terms of volume, according to Airef. In addition, the autonomous community is expected to maintain a surplus of 0.5% of GDP. These forecasts reflect a positive economic environment, although it is important to bear in mind that factors such as geopolitical instability and changes in the global market may influence these results.
In 2024, the south of Gran Canaria, especially the Maspalomas area, has consolidated its position as one of the most prominent tourist destinations in the Canary Islands. Maspalomas recorded a room occupancy rate of 83,54%, indicating a high demand and preference for this destination among tourists and 7.218.739 overnight stays were recorded in the establishments in the area, reflecting the long stay of visitors and their significant contribution with a total of 844.396 travelers staying in the economic capital of the Canary Islands.
But in 2025, there are tasks to be done: The pandemic accelerated the adoption of digital technologies in the tourism sector, and this trend is expected to continue. Artificial intelligence and cloud computing are transforming the way tourists book and experience their trips. In Europe, tourism contributes significantly to national economies, with countries such as Spain and France relying heavily on this sector.
In addition, competition in the market is a constant challenge. Maspalomas must differentiate itself from other tourist destinations by offering unique and personalized experiences. The hotel industry in Europe has seen an increase in prices due to high demand and limited supply, which also affects Maspalomas. In 2024, the Balearic Islands, for example, saw an increase of 36% to 51% in hotel prices.
Finally, geopolitical instability and the global economy also represent risks for the tourism sector. The weakness of major tourist-sending economies, such as Germany and the United Kingdom, may affect the flow of visitors to Maspalomas. Despite these challenges, the tourism sector has the potential to adapt and grow, taking advantage of emerging opportunities and improving the traveler experience.
