This Tuesday, the Gran Canaria Tourism Board will present the main themes of the Fitur 2025 fair in Madrid at the end of January at the Insular Tourism Centre in Playa del Inglés. The San Bartolomé de Tirajana Town Council has set spending in local commerce as the priorities for this market. Bringing more tourists who are not dispersing because areas like Las Palmas are ruining the destination due to their endless construction work and the environmental problems of Las Canteras Beach, which does not even have a blue flag.
In 2023, mainland tourism in Gran Canaria, mostly in the south of the island, generated a total expenditure of 5.459 million euros. This figure reflects the importance of national visitors for the economy of Maspalomas. The average expenditure per mainland tourist stood at 1.460,75 euros, which represents an increase of 10% compared to the previous year. This increase suggests a greater purchasing power and willingness to spend of tourists from the mainland, which significantly benefits the tourism industry and the economy of the south of Gran Canaria.
The profile of the peninsular tourist visiting the south of Gran Canaria is diverse, but there are certain common features that stand out. According to data from the Survey on Tourist Expenditure (ISTAC), the majority of these tourists are between 16 and 44 years old, indicating a trend towards younger travellers looking for dynamic and varied experiences on the island. This age group is known for its interest in outdoor activities, water sports and nightlife, which contributes to the local economy through various sectors, from hospitality to entertainment.
In terms of employment status, the majority of mainland tourists visiting the south of Gran Canaria are salaried employees, workers in family businesses or people with paid internships. This employment profile shows that travellers tend to have a level of economic stability that allows them to enjoy their holidays in peace. In addition, the predominant income level among these tourists is between 25.000 and 49.999 euros per year, which suggests that they are people with moderate purchasing power who are looking for a good quality-price ratio in their travel destinations.
The main reason for travel for mainland tourists visiting the south of Gran Canaria is the desire to enjoy holidays and rest. The island offers a wide variety of options for this purpose, from its famous beaches to its rich cultural and gastronomic offering. Gran Canaria is known for its pleasant climate all year round, making it an attractive destination for those looking to escape everyday stress and relax in a paradisiacal environment. This travel motivation also implies that tourists usually spend on recreational and leisure activities, contributing even more to the local economy. These data show that mainland tourism is a fundamental pillar for the south of Gran Canaria, not only because of the economic expenditure it generates, but also because of the varied and dynamic profile of visitors, who enrich the social and cultural life of the south of the island.
