The south of Gran Canaria, iconic tourist destination and economic capital of the islands, has consolidated its position as one of the pillars of tourism in Spain. In a context of sustained growth, the figures for the hotel sector at a national level reflect an upward cycle that shows no signs of slowing down, and this island region is no exception. With RevPAR (revenue per available room) in Spain reaching 122,7 euros from January to September 2024, 13% more than the previous year, Gran Canaria is positioned as a key destination in this scenario.
The average daily price (ADR) reached 162,8 euros, an increase of 10,4% compared to 2023. This growth is driven by increased demand for high-end hotels and exclusive services, a trend particularly visible in the Meloneras resorts. Gran Canaria's success, especially in the south, lies in part in its ability to attract visitors all year round. According to experts such as Bruno Hallé, co-managing partner of Cushman & Wakefield, the region benefits from an exceptionally mild climate and a diversified tourist offer that allows it to break away from the classic seasonality.
In 2024, months such as May, June, September and October have established themselves as medium seasons with a high tourist influx, helped by more competitive prices compared to the summer months and increasing labour flexibility that allows travellers to avoid peak seasons. This phenomenon has resulted in an increase in average occupancy to 75,4%, 2,4% more than the previous year.
Gran Canaria has been able to adapt to the new trends in international tourism. While national visitors tend to reduce their stay or seek to travel in mid-season, international tourists, especially from markets such as America, Canada or Asia, are willing to pay higher rates. However, the challenges have not disappeared. Tourismophobia, although less visible than in peninsular destinations such as Barcelona or Palma, continues to be a concern. Hallé insists on the importance of improving communication between the hotel sector and local communities to avoid conflicts.
