Gran Canaria has closed 2024 in an exceptional way in terms of tourism, exceeding expectations and consolidating its position as one of the most attractive destinations in Spain. According to the latest data from Turismo de Gran Canaria, the island has welcomed more than 4,7 million tourists in 2024, which represents a significant increase compared to the previous year. Spanish tourists have once again chosen Gran Canaria as a holiday destination, driving a 5% growth in the number of arrivals. In addition, the average expenditure per tourist has increased significantly, reaching 803,41 euros per trip. This figure reflects the preference of Spaniards to enjoy quality holidays with greater purchasing power.
Pending the official statistics for December (an Aena passenger preview has been released) and the end of the 2024 financial year, Gran Canaria has received 4.217.238 tourist clients, with a variation of 2023% compared to 8,82. In relation to the national market, the number of visitors is 516.537 tourists from the Peninsula and the Balearic Islands, with an increase of 4,39% compared to the 2023 figure.
“The domestic tourism market in Gran Canaria is recovering its vital signs in terms of volume, with a 5% increase in arrivals from the Peninsula and the Balearic Islands, without yet counting the data for the month of December, and exceeding all previous records in terms of turnover, with an increase of 5,24%, and an expenditure that stands at 803,41 euros per trip and 142,24 euros per day,” said the manager of Tourism of Gran Canaria, Pablo Llinares, before advancing that the island destination will close the year 2024 with approximately 4,7 million tourists, and with a record higher than that of 2023 in its turnover, so it points to being the highest in history.
These were some of the new features and statistics from the presentation and analysis of the markets of clients with Spanish, Italian and Portuguese nationality held by Turismo de Gran Canaria on Tuesday, January 14, 2025, in Playa del Inglés. The event aimed at the professional sector, which took place at the Island Tourism Center, addressed from a technical perspective the data of several markets of great interest to the sector.
The Gran Canaria Tourism Board is thus preparing its participation in the next edition of the Madrid International Fair (Fitur 2025), which will take place between January 22 and 26. TGC technicians, Saro Arencibia, as head of Tourism Promotion, and Silvia Donatiello, as delegate of Tourism of Gran Canaria, in Italy., Francis Ajeno and Valentín González, together with Lorena López Molina, Promotion technicians, explained the keys to the island market and business projections such as that the Italian market has also experienced significant growth, with a 25% increase in the number of visitors.
The outlook for tourism in Gran Canaria is very positive for 2025. The island is preparing to face the upcoming challenges with an increasingly diversified and quality tourist offer. In addition, the holding of major sporting events such as the Copa del Rey Basketball Cup and the possible organisation of the 2030 Football World Cup will contribute to consolidating Gran Canaria's position as a top-level tourist destination.
