The promotional campaign is committed to the prominence of the brands that have grown hand in hand with this benchmark event on the Island in terms of promoting new talent.
Gran Canaria Fashion & Friends Collection (fashion and Friends), the event that is committed to new talent and the consolidation of fashion companies organized by the Ministry of Industry, celebrates its tenth edition and does so with important changes in terms of location and content .
It will be held on December 10, 11 and 12 in the heart of the capital of Gran Canaria and an emblematic place such as Plaza Stagno, next to the Pérez Galdós Theater. Furthermore, the Picnic area disappears as such and is transformed into gastronomic days, GastroFriends, thanks to the proposal promoted by the Ministry of Industry and the support and involvement of the commercial associations of Triana and Vegueta. The last big change for Fashion&Friends comes with the fashion catwalk, transformed into an urban parade that will travel through several streets of Triana, until reaching Plaza Stagno where they will meet the exhibitors and the public that is visiting the store at that moment. fair.
Regarding the campaign, given that it is the tenth anniversary, the aim has been to convey the growth, evolution and consolidation since the first edition held in 2012, and as all those involved are now almost like a family, which has been growing with the time, evolving and improving.
Moda y Amigos has seen the birth of brands and become references, which is why, under the motto '10 years of trends and successes', a group of faithful has been chosen such as Totó&Co, Como la trout al trucho, Creaciones Huerta, Arcadio Domínguez, Blason, Elena de Hados, Santi Carballo, Las Niñas Jewelry, Allende, Airam Barreto or Lady Bug's Cris, to star in a photo and video session that has served as the basis for developing all the creative and communication elements, which will be transferred to the public through the social networks of Gran Canaria Moda Cálida.
As a platform that serves as a talent launcher, Fashion&Friends will have the presence of 72 brands this year, of which 25 are participating for the first time. As for the Moda Cálida brands that will be there this year, they are Arcadio Domínguez, Nuria González, Como la trout al trick and Lady Bug's Cris. By sectors, we are talking about 41 textile and clothing companies: 22 in fashion accessories, 5 in art, 5 in decoration and 2 belonging to the lifestyle sector.
The exhibitor area will be located outdoors with a large assembly of pagodas to host the participating brands, and the opening hours will be from 12 to 20:00 p.m. on Friday and Saturday, and from 10:00 a.m. to 18:00 p.m. hours on Sunday.
“We believe that the combination of culture and fashion that is achieved with this location will be a success and we want to thank the Pérez Galdós Theater for welcoming us in this sense and encourage citizens to participate in an event that will be more urban than ever and in the that will be able to support not only emerging fashion companies but also local restaurants,” declared the Minister of Industry and Commerce. Minerva Alonso.
For his part, the general director of the Auditorium and Theater Foundation of Las Palmas de Gran Canaria, Tilman Kuttenenkeuler, agreed in pointing out “the mutual gain that this alliance represents since the theater itself, due to its location, beauty and artistic content, is an emblematic place. that combines the ancient world of the 19th century with modernity, and there the presence of Fashion & Friends is a reinforcement.”
Supporting the restaurant sector
The Picnic area, so traditional in Fashion, disappears as such and is transformed into Gastrofriends, a gastronomic event where 26 restaurants will participate, thanks to the involvement of the Zona Triana Business Association and the Vegueta Leisure and Restaurant Association, in which they also collaborate. the Gran Canaria Me Gusta program.
The establishments participating in the event have each prepared a tapa, with products from Gran Canaria, which they will offer to their customers during the 3 days of the event. Everyone will have a badge on the door, with the image of Fashion&Friends and the text: Local GastroFriends. For their part, customers who order the cover will be able to participate in a contest that will be activated through Instagram, thanks to the support of one of the sponsors of Fashion&Friends, Volkswagen Canarias, a brand that has been supporting the event since its first edition and that This year he also wanted to join the celebration.
The contest will consist of taking a photo of the cover, uploading it to Instagram and tagging #GastroFriends, and following Gran Canaria Like and Volkswagen Canarias.
As prizes, a weekend will be raffled off with one of the Volkswagen models and several lots of Gran Canaria products. I like it.
In addition to Volkswagen, JLH Peluquerías (José Luis de Las Heras) and Jennifer García Make Up collaborate.
La fashion takes over the streets
As for the catwalk, so traditional in this event, it moves to the street transformed into an urban parade that will travel through various areas of Triana. Specifically, it will start from San Pedro Street until reaching Stagno Square, where they will meet the exhibitors and the public that is visiting the fair at that time. The parade times will be at 17:30 p.m. and 19:00 p.m. on Friday and Saturday, and at 13:30 p.m. on Sunday.