The celebration of Valentine's Day in hotels in the south of Gran Canaria has a significant impact on various local sectors, including flower production, delivery logistics, anniversary dinners in restaurants and family parties. There are no official figures but the bustle of movement in restaurants and hotel receptions is full in the days leading up to February 14.
In Gran Canaria there are 100 hectares dedicated to the cultivation of flowers and ornamental plants, with a specialization in cuttings that has experienced a resurgence thanks to local investments. These 100 hectares are to meet a large part of the demand of tourism on the island: decoration of hotels, restaurants or sales during special periods such as Valentine's Day every February 14.
For Gonzalo Rodríguez, receptionist at a hotel in Meloneras, "we have a repeat rate of 88% and at this time of year our staff are very involved with clients, from the moment they report a reservation to us, due to their age profile, we already know that we must plan for details."
For Susana López, who works at an apartment complex in Playa del Inglés, she points out that "Valentine's Day is most noticeable in gifts from shopping centres, we usually offer the flowers ourselves."
During celebrations such as Valentine's Day, the demand for flowers, especially roses, increases considerably, which represents an opportunity for local producers to increase their sales and strengthen their presence in the market.
The increased demand for flowers and related products during Valentine's Day brings logistical challenges, such as the need for efficient distribution to ensure product freshness and meet customer expectations. In addition, restaurants and hotels must coordinate reservations and additional staff to handle the increase in customers celebrating anniversaries and family events during this time.
