The latest consumption data for the 2023-24 season, provided by the World Avocado Organization, reveal that the Nordic countries are crazy about this fruit, which is produced in an exemplary way in Mogán. Up to 22 varieties of this fruit are produced in the municipality throughout the year and its cultivation occupies about 40 hectares, making it one of the main agricultural productions in the municipality along with mango. Avocado consumption has experienced notable growth among those visiting the south of Gran Canaria in recent years. These countries, known for their focus on health and well-being, have adopted avocado as an essential food in their diet due to its numerous nutritional benefits. Per capita consumption in the Nordic countries is one of the highest in Europe, with an average of 2,3 kilos per person.
The European avocado market has been booming over the last decade, with average growth rates of over 12% per year in the EU and the UK. In particular, the Nordic countries have shown stable and high consumption, with volumes ranging between 55.000 and 60.000 tonnes per year. This growth in the south of Gran Canaria is partly due to the popularity of the Mogán avocado in healthy recipes and its inclusion in balanced diets in hotels and restaurants. supermarkets that cater to long-stay demand such as the Spar chain.
Furthermore, avocado has become a key ingredient in modern Nordic cuisine, used in a variety of dishes ranging from salads to toast and smoothies. The trend towards healthier and more conscious eating has boosted demand for avocados, consolidating their presence in Nordic households and contributing to the growth of the European market. In terms of per capita consumption, France remains the leading country with 2,31 kg per person. The UK remains strong with 1,71 kg, followed by Germany with 1,48 kg and Italy with 0,81 kg. Although Italy and France have maintained their per capita consumption levels compared to last year, the UK and Germany have seen notable growth.
According to new data from Europanel, the volume of avocados also grew by 13,2% across Europe last year. The same report shows that a large number of Europeans bought avocados this year. A staggering 80% of Spanish households bought avocados, with French households close behind. Almost half of British and German households bought avocados, while in Italy there was a remarkable increase of 8%, with 31% of Italian households adding avocados to their shopping baskets, a significant increase on the previous year.
