The hotel chain is once again including the Canary Islands in its new expansion effort in Spain, although it continues to avoid the “gold mine” of tourism in the archipelago
Radisson's strategy for 2025 once again has the Canary Islands on the horizon. With two hotels already established in Mogán and another in Lanzarote, the hotel chain already has a new project planned in Tenerife.
Radisson is firmly committed to Gran Canaria. Of the 8 establishments they have in Spain, 2 are in Gran Canaria. In other words, 25% of their hotel offering in Spain is on the island. If we take into account their commitment to the Canary Islands, this figure increases to 37,5% with the hotel in Lanzarote and if we take into account the new project in Tenerife, this percentage increases to 44,44%.
However, the hotel chain's commitment to Gran Canaria is curious, since despite being, along with Madrid, the destination in Spain with the most accommodations of the brand, there is not a single one in San Bartolomé de Tirajana, one of the most coveted destinations internationally.
For now, Radisson has focused its efforts on Mogán, with two luxury establishments: Radisson Blu Resort & Spa, Gran Canaria Mogán; an accommodation in Puerto de Mogán with 422 rooms and an offer designed for those seeking relaxation; and Radisson Blu Resort, Gran Canaria, located in Arguineguín and with direct access to the beach.
San Bartolomé de Tirajana, with Playa del Inglés, Meloneras and Maspalomas as its main attractions, is the star destination for British, German and Nordic tourism. This area is home to some of the best hotel infrastructure in Spain and a constant flow of visitors that ensures high occupancy throughout the year.
Brands such as Lopesan, Riu and Seaside have been able to take advantage of the demand, but Radisson has not yet taken the plunge. And it is not because there is no space: after the Thomas Cook crisis and the pandemic, many hotels have been left in a situation of reconversion. In addition, the recent sale of the hotel giant HIP could make room for Radisson to take the plunge and establish itself as the island's tourist engine.
Radisson Hotel Group is one of the leading hotel chains in Europe, with more than 1.460 hotels in operation and development in 95 countries across 10 brands and a strong focus on expansion in key markets. In recent years, the company has focused on premium destinations, with new openings in strategic cities in Europe, the Middle East and Africa.
Its recent landing in Malaga and its commitment to Tenerife confirm that Spain remains a priority target for the chain; although the group's next strategic decisions could clarify whether its sights are finally set on the most important destination in the south of Gran Canaria. For now, Mogán is dominating and Maspalomas is waiting.
