Maspalomas Costa Canaria promotes a powerful digital campaign to attract German tourists to the Berlin Fair 2025

 

With the aim of consolidating Maspalomas Costa Canaria as one of the favourite tourist destinations for the German public, the Department of Tourism of San Bartolomé de Tirajana, headed by Yilenia Vega, has launched an ambitious digital marketing campaign in Germany on the occasion of the Berlin International Tourism Fair (ITB 2025).

 

The strategy, developed in collaboration with the specialized agency Flecher.co, will focus on reaching potential tourists through Meta Ads (Facebook and Instagram) and Google Ads Demand Gen, ensuring high visibility and qualified traffic to the destination's official website, maspalomas.com.

 

As explained by the Councillor for Tourism, Yilenia Vega, the campaign at the ITB in Berlin is a key action within the plan to promote Maspalomas Costa Canaria. “The ITB is the most important tourism fair in the world and a unique opportunity to strengthen our positioning in the German market. With this campaign, we not only generate digital impact, but we also connect directly with an audience that seeks quality experiences in warm destinations like ours,” said Vega.

 

For his part, the First Deputy Mayor, Alejandro Marichal, highlighted the Department's commitment to promoting the destination and the increase in tourist investment, which has reached 1,2 million euros. "We have taken a step forward in promoting Maspalomas Costa Canaria, increasing the budget allocated to its dissemination in strategic markets such as Germany. Beyond effective promotion, it is essential that visitors find first-class tourist infrastructure and municipal services, thus ensuring a satisfactory experience that motivates their return," Marichal stressed.

 

 

 

 

Impact on cities with direct connection to Gran Canaria

 

The campaign is aimed at potential German travellers from the middle and upper middle class, aged between 30 and 60, couples and families with children, living in the main cities with direct flights to Gran Canaria. These include Berlin, Munich, Hamburg, Frankfurt, Düsseldorf, Cologne, Hannover and Stuttgart, ensuring that the message reaches those who are most likely to visit the destination.

 

Thanks to an approach based on artificial intelligence and advanced algorithms, advertising investment will be optimized in real time, prioritizing ads in those cities and platforms where greater interest and conversion are detected.

 

Key campaign data:

 

As Vega explains, "the forecast is to impact 5 million potential tourists, couples and families of middle-upper middle class, between 30 and 60 years old in German cities with direct flights to Gran Canaria, in a campaign that will extend for two weeks between March 6 and 16."

Total budget: €14.000

Duration: March 6-16, 2025

Platforms: Meta Ads (Facebook and Instagram) and Google Ads Demand Gen (YouTube, Discover, Gmail and Display Video)

Estimated reach: 5,1 million impacts 

Expected traffic to the website: More than 82.000 clicks

 

This approach will allow for more direct and effective interaction with the target audience, encouraging ads to be shown at times of greatest receptivity.

 

 A leading destination in the German market

 

The German market represents one of the main sources of tourists to Gran Canaria, and Maspalomas Costa Canaria continues to consolidate itself as a benchmark in sun and beach, sport, nature and well-being. “With initiatives such as this campaign at the ITB Berlin 2025 Fair, we seek to strengthen our position in the German market, offering a unique combination of sun, beach and a rich cultural and leisure agenda,” concluded Alejandro Marichal.

 

With this innovative campaign, San Bartolomé de Tirajana reaffirms its commitment to developing effective tourism strategies adapted to new digital trends, positioning Maspalomas Costa Canaria as a leading destination in Europe.