The south of Gran Canaria continues to consolidate its position as a strategic tourist destination thanks to the incorporation of new air routes that will facilitate both the travel of residents and the arrival of European tourists during Easter 2025.
Wizz Air has announced the opening of a direct link between Gran Canaria and Rome, allowing Canarians to enjoy the cultural richness of the Italian capital in just a few hours of flight. EasyJet, for its part, will connect Gran Canaria with Birmingham, expanding travel options from the United Kingdom.
The profile of tourists coming from Birmingham has changed after Brexit. This important manufacturing and engineering centre in the United Kingdom employs more than 100.000 people in the industry and contributes billions of pounds to the British economy. In 2023, the average salary for full-time employees in Birmingham was €34.037, with an unemployment rate of 7,7%.
The local airline Binter has also strengthened its offer with new frequencies to national destinations. Starting this Easter, Gran Canaria will have direct flights to Valencia, Córdoba, Almería and Badajoz, with two to four weekly frequencies, thus improving connectivity between the islands and the peninsula.
With connections to key destinations such as Rome, Birmingham and several Spanish cities, Gran Canaria is positioned as a strategically located travel hub.
In the places of origin of many tourists, the family economy has experienced various challenges and changes in recent years. Inflation and the increase in the cost of living have affected many families, limiting their ability to save and spend on travel. However, the economic recovery in some regions has allowed more people to plan holidays and getaways, looking for accessible and attractive destinations such as in the south of Gran Canaria.
In 2024, inflation in the Eurozone was 2.5%, affecting the purchasing power of families. The cost of living in cities such as Rome and Birmingham has increased by 3% in the last year, impacting the family travel budget. The economic growth rate in the Eurozone was 1.8% in 2024, allowing more families to plan holidays.