Since its inception in 1976, when a group of Norwegian and Spanish investors decided to invest in tourist accommodation management, Servatur Hotels & Resorts, under the executive direction of Kai Mikaelsen, has established itself as an iconic brand in Gran Canaria. Today, with expansion beginning to consolidate to other islands in the archipelago, Servatur has achieved an important milestone by completing the connection of its entire accommodation portfolio with Dingus, "consolidating a strategic alliance that looks to the future," the company stated.
This achievement reinforces Dingus' commitment as a technological partner to the chain, providing innovative tools to optimize distribution and marketing. Dingus said: "It is a privilege to support Servatur in its future growth and expansion plans, and we look forward to continuing to offer high-level technological solutions."
The collaboration with Dingus gives Servatur access to the Dingus+T business platform, which facilitates efficient and flexible management of its commercial strategy. With more than 1,400 connected hotels and a selection of 387.000 rooms worldwide, Dingus is positioned as a key ally in the digital transformation of the hotel sector. "This progress reflects the mutual commitment of Servatur and Dingus to continue evolving in a constantly changing tourism market, guaranteeing unique experiences for visitors and optimizing hotel management across the board," Signus said in a statement to Maspalomas24H.
In collaboration with technology partners such as Dingus, Servatur has optimized its marketing strategy, connecting its entire accommodation portfolio to advanced distribution platforms. This not only improves the customer experience but also positions the chain as a benchmark in the digitalization of the hotel sector in the Canary Islands.