The tourist destination of Maspalomas, which has relaunched its digital promotion of its own accord since the end of 2024, has already positioned itself as one of the most in-demand areas of the Canary Islands for Easter 2025, according to data from the Dingus DataHotel Report as of March 19, to which Maspalomas24H has had access. Along with Costa Adeje and Playa Blanca, the south of Gran Canaria stands out for capturing a significant volume of the 30.831 reservations managed in 149 hotels connected to Dingus in the archipelago, which add up to a total of 61.868 rooms available for these key dates, between April 17 and 21.
The report details that the total number of nights stayed currently stands at 200.193, although both metrics, both booking volume and total nights, are still 14% away from matching the figures recorded in 2024. However, there is one positive data: the ADR (average daily rate) has seen a slight increase, now standing at €216,35, which represents a 3% increase compared to the previous year. The most frequent type of stay remains 3 to 7 nights, representing 76% of the total, a similar trend to 2024. Stays of 8 to 14 nights account for 18,5%, while shorter breaks, of 1 to 2 nights, and longer breaks, of more than 15 nights, represent minority but significant percentages.
Another relevant piece of information from the report is the trend in advance bookings. The majority of visitors choose to make their arrangements 31 to 60 days in advance (28%), followed by those who book between 3 and 6 months before their trip (27%), showing slight growth in this range compared to the previous year. Furthermore, bookings made between 60 and 90 days in advance represent 22%, consolidating their position as an important planning pattern. Regarding distribution channels, tour operators lead the way with 37%, followed by bookings made through online travel agencies (OTAs) at 31%, and those made directly on the hotel's website at 16%. Among the most relevant platforms are: Booking.com, Jet2holidays, and the hotels' own websites. The predominant profile of visitors choosing Maspalomas and other areas of the Canary Islands is couples, who make up 49% of bookings, maintaining the trend from previous years. Families follow, with 17%, and quadruple rooms (2+2), which also have a significant presence.
In terms of meal plans, all-inclusive remains the preferred option, with a 45% share, followed by half-board and bed-and-breakfast, reflecting visitors' interest in enjoying comfortable and comprehensive services during their stay. Maspalomas continues to consolidate its position as a strategic pillar for tourism in the Canary Islands during periods of high demand such as Easter. The destination stands out not only for its hotel infrastructure but also for being an area that combines nature, culture, and leisure options, reinforcing its role as the epicenter of tourist interest in the archipelago.
