In a constantly evolving tourism market, innovation and technology have become key elements for staying competitive. An example of this is the success story of Lopesan Hotel Group, a hotel chain with more than 7.000 rooms, which revolutionized its operating model by implementing Civitfun's online check-in solution. This approach has not only optimized operational efficiency but also significantly enhanced the guest experience.
With the Civitfun solution, Lopesan has managed to transform these challenges into opportunities. Currently, 65% of its hotels operate under this system, with plans to expand to the rest of the chain. Among the most notable benefits are: a 16% increase in Total Transaction Value (TTV), a 16% increase in direct bookings, comparing 2023 and 2024, and a 6% conversion rate achieved, strengthening the direct channel thanks to its collaboration with Roiback, a Civitfun partner. Additionally, the online check-in process allows guests to register their information from multiple platforms, such as automated emails, the hotel website, and channels such as Booking.com and MTS, eliminating queues and simplifying reception operations. It also ensures compliance with local regulations through the electronic signature of legal documents, a crucial aspect in the hospitality industry.
According to Joaquín López, technical manager at Lopesan Hotel Group, "the chain's growth has been, in part, thanks to the automation and digitalization of processes that were previously performed manually and reduced operational efficiency." This approach reflects a strategic transition toward technology as an ally to simplify administrative procedures and allow staff to focus on personalized guest service.
The results obtained in 2024 highlight a 169,93% increase in the number of online check-ins compared to 2023, with 26% of total reservations completing this digital process, demonstrating high customer adoption. Furthermore, Lopesan Hotel Group managed to save €18.286 in paper and ink costs, reaffirming its commitment to sustainability, and reduce 2.825 hours of operating time, optimizing staff productivity. With an 80% conversion rate for completed check-ins, this system confirms its effectiveness and guest preference for this technological solution.
Civitfun's online check-in has transformed the guest experience from the very beginning of their stay, eliminating wait times and streamlining access to hotel services. This not only improves guest perception but also optimizes the use of the hotel's internal resources. The collaboration between Lopesan and Civitfun has generated tangible benefits throughout the entire business value chain. The results include a notable improvement in guest satisfaction, as well as a reduction in manual operational processes. Furthermore, digitalization helps meet the expectations of modern guests, who value ease of use and immediacy in services.
With the mission of simplifying and digitizing manual processes, Civitfun has demonstrated its ability to adapt to the specific needs of the hotel sector. This solution has positioned Lopesan as a benchmark in technological integration within an industry that demands constant adaptation to respond to the new dynamics of global tourism. The case of Lopesan Hotel Group demonstrates how technology not only drives efficiency but also strengthens a brand's positioning in a highly competitive market. The commitment to innovation and strategic collaboration with Civitfun establishes a model to follow for other hotel chains seeking to modernize and offer differentiated experiences to their guests. This transition marks a milestone in the sector, where digitalization is no longer an option, but a necessity.