Maspalomas reaffirms its position as one of the most emblematic tourist destinations in the Canary Islands, being the preferred destination for residents of the Canary Islands during the year 2024. According to the Collective Tourist Accommodation Survey of the Canary Islands Institute of Statistics (ISTAC), this municipality welcomed 22,3% of local tourists who chose to travel within the islands, consolidating its leadership over other destinations such as Puerto de la Cruz (8,7%) and Mogán (8,4%).
In terms of average stay, residents of the Canary Islands recorded a length of 3,7 days for their leisure trips during 2024. Among the municipalities with the longest stays were Pájara, with 6,4 days, followed by El Paso and Tazacorte, with 5,6 and 5,4 days respectively. However, San Bartolomé de Tirajana positioned itself as the archipelago's main tourism destination, leading the way in overnight stays with a total of 1.211.082 nights, representing 27% of the total recorded on the islands.
Maspalomas: the preferred destination for Canarians, who no longer go to apartments, according to the Istac
By type of accommodation, Canarian tourists showed a clear preference for hotels, especially those of a higher category, with 4- and 5-star establishments being the most popular, accounting for 67,2% of reservations. At the island level, Gran Canaria and Tenerife accounted for 71,4% of hotel overnight stays, while Fuerteventura and Lanzarote accounted for 14,6% and 7,5%, respectively.
This tourism leadership is also reflected in residents' preferences based on their island of origin. Residents of Gran Canaria and Lanzarote overwhelmingly opted for San Bartolomé de Tirajana, with 45% and 29,4% respectively. In contrast, tourists from La Palma and Tenerife opted for Puerto de la Cruz, while those from Fuerteventura preferred Pájara as their main destination. San Bartolomé de Tirajana not only stands out as one of the most popular destinations for tourists residing in the Canary Islands, but also continues to consolidate its position as a central hub for domestic tourism in the archipelago, reaffirming its appeal both for its infrastructure and for its leisure and service offerings.
