TUI developed a Fam Trip with travel professionals from Hungary, Slovakia, the Czech Republic, Slovenia, Austria, and Serbia. This initiative, organized by TUI Austria, stood out for its impeccable planning and leadership, led by guide Karile Bajarune, who provided constant support throughout the trip. TUI Austria strengthened the southern Gran Canaria destination by offering a combination of nature, beaches, and cultural heritage. The itinerary included visits to some of the island's most notable hotels, such as RIU Maspalomas, RIU Gran Canaria, RIU Oasis, Taurito Princess, and TUI Blue Suites Princess.
The profiles of tourists from Hungary, Slovakia, the Czech Republic, Slovenia, and Serbia justify a specific promotional strategy from Gran Canaria. With per capita incomes ranging from approximately €8.000 in Serbia to €25.000 in Slovenia, these travelers seek warm and affordable destinations that allow them to enjoy enriching and unique experiences. Furthermore, unemployment rates range from 4.3% in Hungary to 8.6% in Serbia, influencing their spending patterns and preference for good-value options.
Tourists from countries like the Czech Republic and Slovenia tend to prioritize cultural experiences and outdoor activities, while Slovaks and Hungarians value natural options and temperate climates, especially in winter. On the other hand, Serbians are interested in destinations that combine affordable luxury and authenticity, a challenge that Gran Canaria can meet with its cultural diversity, high-quality accommodations, and unique landscapes.
Promoting Gran Canaria in these markets can focus on highlighting its mix of beaches, cultural activities, and active tourism opportunities, while adapting strategies to the income levels and specific needs of each country. With a customized offering that prioritizes value and sustainability, the island has the potential to position itself as a top destination for travelers from Central and Eastern Europe.
