Paraty Tech, a leader in technological solutions for the hotel sector, has announced its collaboration with Hospitalidad Emprendedora to offer Mara Solutions. It has presented the tool recognized as the best online reputation management solution in 2025 by Hotel Tech Report in southern Gran Canaria.
Recently, Paraty Tech was present at the Gloria Palace, responding to inquiries from companies such as Cordial, Satocan, Chatur Hotels, and Club Maspalomas Suites, demonstrating the growing interest in solutions that improve online reputation and guest experience.
This partnership is designed to benefit hotels already using Paraty Tech services by providing them with an innovative tool that automates and optimizes review management, strengthening their brand image and improving their conversion and positioning in a market increasingly influenced by artificial intelligence-powered searches.
Daniel Romero, Director of Strategic Alliances at Paraty Tech, emphasized the importance of online reputation in choosing accommodations. "Online reputation is increasingly a decisive factor when choosing accommodations, and as Warren Buffett said, it takes 20 years to build a good reputation, but only 5 minutes to ruin it. We are convinced that thanks to this partnership to facilitate the implementation of MARA, hotels will only need a few minutes a day to take their reputational level to the top," Romero stated.
Mara Solutions presents itself as an essential strategic tool for customer acquisition in an environment where artificial intelligence searches prioritize hotels with well-managed reviews. Strategically managing reviews on platforms like TripAdvisor not only improves the hotel's perception but also boosts its positioning in the new digital landscape.
Thanks to Mara Solutions, hotels will be able to optimize their presence on review platforms, automate review management with artificial intelligence, save time on operational management, and analyze customer sentiment with accurate and actionable insights.
With this collaboration, Paraty Tech and Hospitalidad Emprendedora position themselves as leaders in the digital transformation of the hotel sector, offering tools that respond to current market needs.
