Canarian-owned tourism asset operator AGC Property Asset Management is driving innovation in the Canary Islands' tourism sector through its accommodation brand, Villalize. The Villalize team's active participation in the recent 3rd Tourism Innovation Meeting held in Las Palmas this Thursday underscored the company's commitment to exploring "and adopting disruptive technologies that are transforming the way tourist accommodations are managed and enjoyed" in southern Gran Canaria.
This event became a crucial stage for analyzing the latest trends, from the rise of digital marketplaces to the revolutionary potential of Artificial Intelligence applied to tourism, as well as for identifying key tools aimed at optimizing operational efficiency.
Villalize's immersion in this innovation ecosystem aligns with a deep understanding of the current tourism landscape in the Canary Islands. Revealing data presented during the meeting highlighted certain areas of opportunity for digitalization. Despite high website penetration among operators (93%), a surprising proportion (49%) still do not offer online booking functionality. Furthermore, the adoption of digital sales platforms by Canarian companies stands at a modest 33%, suggesting significant potential to expand presence and sales through digital channels. In contrast, travelers' demand for digital experiences is clear, with 72% preferring accommodations that incorporate digital check-in and smart property control systems.
Since its inception, Villalize has strategically integrated a series of innovations designed to address these needs and deliver superior value to both property owners and guests. The implementation of sophisticated data analytics tools allows Villalize to maximize property owners' revenue through dynamic pricing strategies and optimized occupancy management. In parallel, a strong emphasis has been placed on improving the properties' online positioning through advanced SEO and digital marketing techniques, increasing their visibility in a highly competitive global market.
Efficient booking processes are another key pillar of Villalize's value proposition. Through intuitive platforms accessible from any device, stay management is simplified for both guests and managers. Furthermore, the brand strives to enrich travelers' digital experience, offering technological solutions such as contactless online check-in, access to properties via digital codes, and seamless communication through digital channels.
Finally, Villalize has established an infrastructure to optimize online distribution, achieving greater connectivity with the world's leading sales platforms. This multi-channel strategy ensures that properties managed by Villalize reach a broader global audience, maximizing their occupancy potential and profitability.
