In recent weeks, the Dunas Hotels & Resorts chain has participated in the Professional Tourism Promotion Conference, an initiative that toured five key cities in the Spanish market: Zaragoza, Barcelona, Valencia, Alicante, and Murcia. The objective of these conferences was to strengthen ties with travel agencies, tour operators, and industry professionals, as well as to showcase the offerings of established destinations such as Gran Canaria. During the tour, the chain was represented by Mónica Palmeri, who presented the value proposition of Dunas Hotels & Resorts and the advantages of southern Gran Canaria as a destination to dozens of tourism professionals: a privileged climate year-round, renovated infrastructure, local hospitality, and personalized wellness experiences.
Mainland tourists from Zaragoza, Barcelona, Valencia, Alicante, and Murcia present diverse profiles but agree on their high appreciation for the climate, safety, and quality of services in destinations like Gran Canaria. Travelers from Zaragoza and Valencia tend to seek family vacations, preferring all-inclusive resorts and children's activities, especially in the summer and Easter. Those from Alicante, older and more loyal to the destination, opt for longer stays in winter, prioritizing tranquility, gastronomy, and excursions. In Murcia, young families predominantly seek affordable package options, booking through online comparison sites.
Barcelona stands out for its more digitalized profile: couples, individual travelers, and lovers of culture and active tourism who value wellness, sustainability, and authentic experiences. They primarily book online and travel during shoulder seasons, such as spring and fall. In general, these markets show a growing interest in personalized services, personal service, and experiences that combine relaxation with meaningful emotions, making southern Gran Canaria a versatile and competitive destination year-round.
One of the event's highlights was the presentation of a special Hotel + Flight + Spa voucher to enjoy at the Maspalomas Resort by Dunas, an initiative that seeks to position the brand as a benchmark for quality experiential tourism and highlight the unique services offered by the chain. Dunas Hotels & Resorts emphasizes the importance of these types of events to "continue building a solid network with the professional channel, share new developments, and strengthen the image of Gran Canaria as a friendly, safe, and sustainable destination." With a firm commitment to responsible tourism, the chain continues to consolidate its national and international promotional strategy through in-person events, reaffirming its commitment to more emotional, sustainable, and transformative hospitality.
