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The cloudy horizon of British tourism: Maspalomas faces the storm of consumerism in the United Kingdom

The cloudy horizon of British tourism: Maspalomas faces the storm of consumerism in the United Kingdom

YV Maspalomas24h Thursday, June 26, 2025

The economy is a capricious monster, and its breath can be chilling for those who live off the joy of others. In the south of Gran Canaria, where sunshine and British tourism are almost synonymous with prosperity, the alarm bells shouldn't ring, but rather toll with the fury of a bell tower on a stormy day. The United Kingdom, that source market that represents a substantial part of our income, is reeling under the weight of a consumer crisis that, if not managed intelligently and foresightedly, could end up costing our island dearly.

Let's talk in numbers. Inflation in the United Kingdom, although it moderated slightly in May 2025, reaching 3.4% annually (compared to 3.5% in April), remains a considerable burden on the average British citizen's pocket. The peak of 11,10% in October 2022 left a deep scar. Although long-term projections point to a slowdown, with 2,30% in 2026 and 1,90% in 2027, the reality is that purchasing power has been seriously diminished. The price of money, even though the Bank of England recently kept rates at 4.25%, has strangled credit and cooled household consumption.

And the economy in general is nothing to write home about. Gross Domestic Product (GDP) growth forecasts for the United Kingdom are, to say the least, modest. Goldman Sachs has already cut its estimates for 2025 to 0,8%, and for 2026 to 1,2%. Other analyses put growth at just 1% for 2025, with a modest recovery between 2026 and 2028. Anemic growth translates directly into less disposable income for leisure and, of course, for travel abroad.

And how does this impact the south of Gran Canaria? Directly. According to previous data, the United Kingdom is a key market for the Canary Islands as a whole, representing 25,3% of all foreign tourists. For Gran Canaria, although the Spanish market is the largest (21.3%), the British market remains vital, accounting for 15,1% of tourists in 2019. This means that any sneeze in the British economy could cause pneumonia in our accounts.

Tour operators and large OTAs (Online Travel Agencies), such as TUI and Jet2holidays, which together account for 40% of the British holiday market, are the barometer. TUI Group, for example, has 49 direct routes to the Canary Islands from the United Kingdom, with 407.000 scheduled air seats by TUI Airways alone for the winter period between November and March. If consumption at origin suffers, these seats, no matter how scheduled, may remain empty or be filled with reduced fares, putting downward pressure on our hoteliers' profit margins and, ultimately, total tourist spending on the island.
 

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