The event, organized in conjunction with the OET in New York, is part of Gran Canaria's international tourism promotion strategy and offered participants an immersion in the island through experiences that combine nature, culture, luxury and sustainability.
Gran Canaria Tourism and the Spanish Tourism Office in New York, aimed at four prominent American journalists specializing in travel, lifestyle, and gastronomy. The main objective was to strengthen Gran Canaria's image as a premium tourist destination in the American market, highlighting its authenticity, sustainability, and diversity.
During their stay, the participants followed a busy schedule that included visits to historical sites, culinary experiences featuring local products, tours through natural landscapes, and activities such as astronomical observation and sea voyages. The invited journalists regularly collaborate with internationally recognized media outlets.
It is emphasized that this type of initiative contributes to consolidating the international profile of the Canary Islands through publications in influential media, thus reinforcing its position as a unique place capable of offering memorable and sustainable experiences. Furthermore, the importance of creating direct links between the destination and journalistic voices capable of credibly conveying its essence is underscored.
