Maspalomas and its surroundings not only shine under the tourist sun: they also shine in the offices of international investors. The hotel market in southern Gran Canaria, driven by destinations such as Meloneras, Playa del Inglés, and San Agustín, is experiencing one of its most dynamic periods. According to Colliers' semi-annual report on hotel investment in Spain, the Canary Islands clearly lead the national ranking, accumulating €648 million in transactions so far in 2025, 37% of the national total, even surpassing major capitals such as Madrid and Barcelona.
The most striking statistic is the price: the average price per room transacted in Spain reached €188.600, a figure that, according to industry sources, is even higher for 4- and 5-star establishments in the south of Gran Canaria, where the location, views, and international appeal drive up market value. In areas such as Maspalomas and Meloneras, some hotel properties are exceeding €250.000 per room in recent transactions, especially in complexes with high profitability or potential for repositioning in the luxury segment.
This trend reflects the growing appetite of investment funds and large chains to position themselves in mature but constantly changing destinations. The success of the sun-and-sand tourism model, combined with a permanent events calendar and modernized accommodations, has made southern Gran Canaria a coveted asset on the European investment map. Colliers points out that 63% of national hotel investment has been directed to the holiday segment, a figure that restores the leadership to coastal tourism after the brief urban hiatus in 2024.
Although the biggest impact of the half-year was the sale of the Mare Nostrum Resort in Tenerife—a €430 million transaction representing 24% of the total volume in Spain—Gran Canaria is experiencing dozens of smaller, but high-value transactions, especially in areas like Playa del Inglés, where the conversion of old apartments into boutique hotels or lifestyle complexes continues to rise. There is also growing interest in land for hotel development, with prices per square meter in tourist areas exceeding €3.000 for key plots.
In addition to attracting foreign capital, the boom in hotel investment has a direct impact on the local economy. Tourism already accounts for nearly 35% of the island's GDP and 40% of direct and indirect employment in municipalities like San Bartolomé de Tirajana. Real estate pressure, however, also poses challenges: rising residential property prices, the imbalance between vacation and regular housing, and the scarcity of land available for mixed uses. The growing concentration of resources in the hotel sector requires a rethinking of the territorial balance and the development model for the coming years.
With the second half of the year promising new transactions worth more than €2.000 billion nationwide, all indications are that Spain will once again surpass the €3.000 billion barrier in hotel investment by 2025. And if the trend continues, the Canary Islands—and especially the south of Gran Canaria—will remain the jewel in the crown of that financial map, where each room is not only rented by the night but is also valued as a strategic asset on a global real estate board.
