The Canary Islands archipelago is looking ahead to a milder-than-usual August in terms of tourism figures, with a downward trend in hotel reservations already reflected in the data released this Thursday by the Dingus DataHotel platform consulted by Maspalomas24H. As of today, the number of reservations for the peak summer month stands at 193.100, representing a 12% drop compared to the same month last year. Similarly, overnight stays (1.290.589 hotel nights) are down 14,5%.
This decline reflects the shift in dynamics already apparent in May, with Europe's more cautious holiday spending and a silent price war failing to cushion the slowdown. However, not everyone is suffering equally: classic sun-and-beach destinations such as Maspalomas, Playa del Inglés, and Playa Meloneras in Gran Canaria, and Costa Adeje and Puerto de la Cruz in Tenerife, continue to lead demand, along with Playa Blanca in Lanzarote.
Short breaks of three to seven nights are the most popular option (64,9%), while stays of more than two weeks are almost nonexistent (1,7%). As for the traveler profile, couples remain the most popular (60,7%), far from family or group bookings.
By type, all-inclusive is gaining ground with 44% of bookings, followed by half-board (23%) and bed and breakfast (17%). The preference for packages that offset additional expenses at the destination is consolidating, setting a clear trend in times of sustained inflation.
The distribution of bookings is dominated by tour operators (36,1%), closely followed by OTAs (30,9%), while the direct channel barely reaches 15,4%, despite the sector's digitalization efforts. Among the most active operators are Booking.com, Jet2.com, and Jet2holidays, as well as TUI from the United Kingdom and Germany, which underscores the still-determining influence of the traditional European market. In short, the Canary Islands are facing a restrained August, more attentive than ever to what happens in the coming days in the main source markets. A pulse that marks the true temperature of the Canary Islands' summer tourism season.
