Experticket, the technology platform specializing in ticket sales, has strengthened its strategic alliance with Holiday World Maspalomas, the largest leisure complex in Gran Canaria and owned by Blackstone, although local management partners Jupama continue to pretend they own it. The agreement, formalized after a recent visit to the facilities by the Experticket team, seeks to optimize processes, boost sales, and improve the visitor experience through technology.
The alliance between the two companies focuses on the use of Experticket's SaaS platform for ticket sales and distribution. According to a statement, this tool will allow Holiday World to optimize its operations, expand its distribution channels to agencies and tour operators, and implement new features to enhance the value of the customer experience. The collaboration, which is supported by Holiday World CEO Antonio Gopar, reflects a shared vision of using innovation to deliver memorable leisure experiences on the island.
Blackstone, one of the largest US private equity managers, is well known in southern Gran Canaria, where it has invested hundreds of millions of euros since 2016, primarily in the hotel sector (such as the purchase of the former IFA hotels of Lopesan and the Barceló Margaritas) but also in companies such as Cirsa, which includes Jupama.
Stephen Schwarzman, founder and chairman of Blackstone, believes it is possible to maintain a strong growth rate in this volume of hotel assets and is preparing the IPO of his Canary Islands hotel bed portfolio in the coming months. And one of his intentions, as he revealed last June, is to invest more heavily in Europe, where he believes his firm could invest half a trillion dollars over the next decade through its multiple strategies and funds, from real estate to corporate lending and infrastructure. Currently, the firm has approximately $350.000 billion in Europe.
