Maspalomas, in the south of Gran Canaria, will become a key meeting point for international tourism by hosting the European Travel Agents Forum, a highly relevant event organized by Travel Show Marketing Group. From October 6 to 9, Lopesan Hotel Group resorts will host leading travel advisors from North America.
This event seeks to connect European destinations and businesses with an audience of North American professionals specializing in travel sales. With a focus on sales initiatives for 2026, the forum offers a unique opportunity for the tourism industry of Gran Canaria and Europe to showcase its attractions and establish commercial alliances.
The holding of this forum in Maspalomas underscores the fundamental role of travel agencies in the tourism value chain. Despite the rise of direct bookings and online platforms, agencies remain a pillar for destinations like southern Gran Canaria, offering expert advice, creating tailor-made vacation packages, and, above all, opening the door to key markets like Germany and the UK.
In fact, the importance of these markets is reflected in the number of travel agencies operating there. In Germany alone, there are an estimated 10.000 travel agencies, while the number is similar in the United Kingdom, demonstrating the importance of this sales channel in attracting millions of tourists.
Connecting with this broad professional network is vital to the economy of southern Gran Canaria, as it ensures a steady flow of visitors and contributes to the stability of the sector. With events like this forum, Maspalomas strengthens its position as a leader in the travel market and a global hub for professional tourism.
