The south of Gran Canaria is preparing to become the epicenter of international tourism with the European Travel Agent Forum (ETAF), taking place from October 5 to 9 at Expomeloneras. The event, which will bring together travel advisors from various markets, has generated significant interest due to the opportunity to learn firsthand about the destination's offerings and strengthen ties with key industry players. The excellent reception confirms the island's position as a strategic location on the European and global tourism map.
One of the aspects most valued by professionals has been the diversity and quality of the products Gran Canaria offers to high-net-worth North American travelers. Luxury tourism, wellness, active nature, cultural getaways, and tailor-made trips stand out as segments with enormous potential for the US and Canadian markets, placing the island in a privileged position compared to other competing destinations.
The ETAF represents an opportunity to promote the Gran Canaria brand in a context of growing demand for exclusive and personalized experiences. In addition to positioning the archipelago on the radar of international agencies and tour operators, the event will serve to strengthen connections with emerging markets, expand strategic alliances, and consolidate Gran Canaria as a destination capable of combining authenticity, innovation, and tourism excellence.
Last July, numerous North American travel advisors expressed interest in attending, attracted to this forum by the opportunity to experience the destination firsthand and explore new avenues for collaboration with the island's tourism sector. Invited by the Gran Canaria Tourist Board, several professionals particularly valued products associated with luxury tourism, wellness, active nature, cultural getaways, and tailor-made trips, confirming Gran Canaria's ability to position itself as a distinctive and attractive destination for high-net-worth American travelers. The ETAF thus consolidates its position as a strategic showcase for opening new markets and strengthening Gran Canaria's role in attracting quality, diversified tourism with a greater economic impact on the island.
