Since 1974, the Aparthotel Europalace has remained a benchmark for tourist accommodation in Playa del Inglés, combining tradition, functionality, and services tailored to families and long-stay travelers. With 198 rooms distributed among 154 apartments, 40 studios, and 4 suites, the establishment offers guests spaces equipped with a kitchen, private bathroom, balcony or terrace, and in some cases, sea views that allow them to enjoy the climate and panoramic views of Gran Canaria's southern coast. Precisely because southern Gran Canaria is a destination with high tourist loyalty, it is quite common to see retired German and British staff on the premises.
The hotel's current management company, Euro Apart SL, based at 12 Hamburgo Street, has established itself as a leading company in the management and operation of tourist apartments in the south of Gran Canaria. Over the years, Euro Apart SL has forged a business network that links it with other companies in the sector, such as Pinaro Beach SL and Administración de Apartamentos SL, in addition to leading significant acquisitions such as Europalace 2000 SL between 2009 and 2010. Prominent figures within this network include Álvaro Expósito Gutiérrez, Alberto Ramos Alonso, and Jaime Caldentey Martorell, who are associated with the firm's management and auditing departments.
The company has undergone various stages of restructuring and statutory changes, such as those published in 2018, always adapting to a constantly changing tourism market. In February 2023, Expósito and Ramos Alonso were confirmed as auditors, amid a context in which the company is strengthening its control and transparency mechanisms. During the Covid-19 crisis, the company accessed €1,2 million to avoid dismantling.
With a history marked by almost two decades of activity, Euro Apart SL represents the business model that has successfully combined accommodation management with service diversification in a municipality—San Bartolomé de Tirajana—that remains the epicenter of tourism in Gran Canaria. Its history reflects the evolution of the accommodation sector on the islands: from strategic acquisitions to the professionalization of apartment management, always with an eye toward maintaining competitiveness in one of Europe's most important destinations.
Guest reviews of the Aparthotel Europalace on TripAdvisor, from users with more than 30 reviews from other sites around the world, reflect a mostly positive experience, especially for those seeking tranquility and comfort near the beach. Stephanie L., from London, praises the two-bedroom junior suite with modern showers and excellent sea views from the upper floors, as well as highlighting the cleanliness, the hotel's upkeep, the good food, and the affordable wine at dinner. She also notes the friendliness of the staff and the convenience of the shop on the ground floor, although she warns that the hotel is more suitable for older couples seeking a quieter atmosphere, and that access to the Maspalomas dune walk requires climbing a flight of stairs. Bijel M., meanwhile, praises the cleanliness, the friendliness of the staff, and the quality of the breakfast and dinner, with vegetarian options available. She highlights the unbeatable beachside location, the proximity to a supermarket and the main strip of Playa del Inglés, as well as complimentary touches such as a bottle of wine for her birthday. Overall, guests agree that Europalace offers a comfortable, convenient, and relaxing stay, ideal for those looking to enjoy the sun and the beach without sacrificing the friendly, professional attention of the staff.
