The south of Gran Canaria is a labyrinth of stories told on terraces, bars, and restaurants. In every glass, in every cocktail, there is a secret. And that secret is ice. Not the frozen water anyone can make at home, but white gold, produced with watchmaker's precision by the Lanzarote company based in Arinaga Alcruz Canarias. The hospitality industry on this island has understood that the difference between good service and mediocre service is hidden in a transparent cube.
It's one of those companies that rarely makes the news, but when it's reported in specialized media like Maspalomas24H, everyone with half a brain rejoices because its managers and employees are Canarian. In other words, they haven't succumbed to investment funds pressured by banks. The company is managed by Antonio Almeida Hernández and Mario Cruz Rodríguez, both joint directors, and Victoria Melián Díaz, in charge of general management. The company is a matriarchy, and that discipline is evident in its financial credibility.
And it is in this context that Alcruz Canarias, the manufacturer and marketer of frozen products, has revealed a growth that is not just an economic statistic, but a chronicle of the thirst that drives tourism. The company is considering its forecasts for 2025, a year in which they expect growth close to 20%, surpassing the €40 million mark. This is the third consecutive double-digit growth, a fact that speaks to a truth that is served in every glass: quality ice has become a fundamental part of the business.
Because ice isn't just an accessory. It's the soul of the drink. Poor-quality ice—cloudy, with impurities, or ice that melts in seconds—ruins a good rum, spoils a gin and tonic, and distorts the flavor of a cocktail. In the south of Gran Canaria, where competition is fierce and the sun is unforgiving, every detail counts. Investing in pure, solid, and crystalline ice is a statement of intent. It sends a message to the customer that says: "Here we take flavor seriously."
The rise of Alcruz Canarias is proof that the market has matured. The industry has understood that you can't be a leader in quality tourism by offering a second-rate product. Ice, which seems so insignificant, is the barometer of a hospitality industry that has stopped improvising and has begun investing in excellence. Because in the end, what tourists remember isn't just the sun on the beach, but the coolness of that perfectly poured glass.
At first glance, Alcruz Canarias's income statement is a list of stark statistics. But if you read well, you'll see the chronicle of a success. The "net turnover" has increased from €20 million in 2022 to €29,2 million in 2023. A jump of almost 46%, a figure that is not normal in a mature market. And the forecast is €40 million in 2025.
At its core, Alcruz Canarias's income statement is a portrait of life itself: a mix of successes and failures. The "Statement of Recognized Income and Expenses" tells us about subsidies that have helped it grow, amounting to €660 in 2023 and €700 in 2022. But at the same time, the "Result for the Year" has had to pay €271 in taxes. In short, this financial chronicle is a two-sided story: one of obvious business success, but also one of the fragility that lurks behind growth. A fragility that, like life, can turn a dream into a nightmare. The ice doesn't just melt in glasses, but also in the income statement.
