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A slap in the face for tourism in southern Gran Canaria: it's stagnating, prices are high, and competition is rampant.

A slap in the face for tourism in southern Gran Canaria: it's stagnating, prices are high, and competition is rampant.

GARA HERNÁNDEZ - M24H Monday, September 15, 2025

Look at this, official data from the Gran Canaria Tourist Board for September 2025. Look at Gran Canaria south. The planes, the seats coming from abroad. They say there's activity, there's business. But the paper tells a different story. From September to November, a paltry 1,83% growth. And from December to February, barely 1,29%. Just a few crumbs, that's all. Meanwhile, Tenerife, its sister, its shadow, is breathing a little better, though not exactly impressive: 2,45% and 0,57%. A little more air, yes. But nothing to fill the stomach.

And then there are the wolves. Mallorca. That island that also sells sun and sea, but with more cunning. Look at their figures. From September to November, 5,86%. And from December to February, 0,62%. It's not much, but it's a slap in the face to Gran Canaria. And the one that takes your skin off your back, the one that takes the bread out of your mouth, is Antalya. That place that no one knows well, but that knows how to sell itself. A 45,36% year-over-year change from September to November! And from December to February, 10,56%! They're eating the south of Gran Canaria alive, snatching away its customers, leaving it empty-handed. Gran Canaria is left behind, crawling. While others run.

And the prices. The trap. Gran Canaria sells at a high price. Very high. From September to November, a night in a three-star hotel costs 117 euros. 117! And a five-star hotel? 292 euros! People aren't stupid. They don't pay for air. In Antalya, that place, a three-star hotel costs 71 euros. 71! And a five-star hotel costs 260 euros. Less than in Gran Canaria. Cheaper. That's why people go. Because money is tight, and people already know. They pay less for the same thing, or something similar.

And the quality. Tourists talk. People tell what they see, what they feel. The reviews, they say. Gran Canaria: 65,3 for the three-star hotel. 71,9 for the four-star hotel. 78,1 for the five-star hotel. Is that a lot? No. It isn't. Because Mallorca has a 66 for the three-star hotel, a 73,6 for the four-star hotel, and an 80,9 for the five-star hotel. Always a little better. Always with that smile that says they do things better. And in Antalya, although it's a different story, their three-star hotel gets a 58, and their four-star hotel a 67,8. They're not that far off. They're not that bad.

That's right, Gran Canaria. They sell the sun, they sell the sand, but the truth is, it's lagging behind. The planes aren't arriving as strongly as they used to, the prices are scaring people away, and the quality... the quality isn't enough. It's slowly going under, while others get the meat. That's the game. A dirty game. Gran Canaria doesn't seem to know how to play.
 

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