Southern Gran Canaria has added a new player to its daily life: Canaluz, the first electricity company with 100% Canarian capital, is in the orbit of Spar partners in Gran Canaria. It has opened its first physical store on the island on Avenida de Canarias in Vecindario, in the heart of the Open Commercial Zone. The new office was created with a clear purpose: to offer friendly and transparent service to residents and businesses looking to save on their electricity bills without complications.
Beyond energy, Canaluz aims to establish a foothold in southern Gran Canaria by supporting social, cultural, and sports projects, as well as collaborating with neighborhood associations and local institutions. In the words of its general manager, Lorenzo Muñoz: "Our goal is not to become a huge company, but rather a useful one. This store is a promise fulfilled: to be closer, to serve better." The opening responds to growing demand in the southeast and south of Gran Canaria, areas where the population is demanding alternatives to the large electricity companies. With this move, Canaluz expands the strategy initiated in Tenerife a year and a half ago, when it opened its first in-person customer service point in front of the Rector's Office of the University of La Laguna.
An opening offer that's hard to ignore
To celebrate its arrival in Vecindario, Canaluz is launching special rates that guarantee real savings. Prices start at €0,105/kWh for homes and €0,129/kWh for businesses, promising a reduction in electricity bills of between 20% and 60% for a full year. The campaign is presented with a slogan that is as direct as it is striking: "The cheapest electricity you'll ever see. Electricity at Vecindario prices." The promotion is limited to those who sign their contract directly in the store during the first three months of operation, reinforcing the value of personal contact.
Proximity versus bureaucracy
Canaluz's philosophy revolves around human attention and clarity. "We want people to know they're not alone when faced with an incomprehensible bill or impersonal service," explains Javier Sánchez Delgado, head of the new office. "Here, there are professionals who explain things clearly, straightforwardly, and with a smile." Users can come in without an appointment to review their consumption, clarify any questions about their contract, learn how to read their bill, or receive advice on optimizing energy spending. The team also offers advice to both individuals and local businesses, a sector particularly sensitive to energy costs.
Neighborhood, strategic enclave
The choice of Vecindario is no coincidence. Its commercial dynamism, population density, and entrepreneurial nature make it an ideal location for Canaluz to strengthen its proximity strategy. The new space is not limited to a hiring center, but rather a trusted center with a modern, accessible design and decorated in the company's white and blue colors, which convey calm and clarity. During the first few days of opening, the reception has been positive. "They treated me wonderfully; I left understanding things that had never been explained to me," commented Ayoze Santana, a resident of the area, after switching to the company.
The Neighborhood Office is open Monday through Friday and Saturday mornings, with hours adapted to different work schedules. Complete information on services and rates is available at neighborhood.canaluz.es, by phone at 828 150 900 or by email ppgad@pucrs.br With this opening, Canaluz strengthens its strategy: to grow in the Canary Islands before expanding to other markets, focusing on a local model that transforms energy into a comprehensible, accessible service with a human face.
