Let's see how long it takes Tenerife to catch on to this idea. In November, a troika of experts will arrive on the island of Gran Canaria to help the south of the island gain a foothold in the high-spending market.
The Gran Canaria Island Council's Tourism Board has taken a new promotional step in Athens with Turespaña and specialized agencies. It seeks to consolidate the island as a high-income destination, generating a significant economic impact on accommodation, gastronomy, and leisure.
The objective was to promote the opening of a direct Athens-Gran Canaria air route. The initiative focused on attracting premium Greek tourists, whose average stay can range between €2.000 and €5.000, representing a direct injection into the island's local economy.
The event included presentations to 53 tourism professionals, meetings with airlines such as Aegean, and interviews with specialized media. During the meeting agenda, progress was made on agreements with Greek tour operators and airlines, as well as on the inclusion of Gran Canaria in the agencies' portfolios of offers, especially in the high-end segment.
The Greek outbound market to Spain has shown sustained growth in recent years, thanks to increased domestic consumption and the consolidation of tourists with greater purchasing power.
For Gran Canaria, each premium tourist can generate significant direct spending on accommodation, gastronomy, transportation, and leisure activities, which contributes to strengthening the tourism sector and diversifying income.
The strategy will be complemented by fam trips in November 2025 and press trips in early 2026, aimed at consolidating promotion in specialized media and strengthening the island's visibility in the Greek market. These actions are expected to boost outbound tourism to Gran Canaria and create stable commercial connections with Greek airlines and agencies.
From a technical perspective, the initiative seeks to maximize the economic return per tourist and strengthen Gran Canaria's competitiveness in the premium segment, ensuring a flow of high-spending visitors, contributing to local employment, the performance of hotels and restaurants, and the sustainable development of the destination.
The action in Athens represents a strategic opportunity for Gran Canaria: to consolidate its position in a growing market and generate a measurable direct economic impact, reinforcing its attractiveness compared to other similar European destinations.
