The top executive of Maspalomas Costa Canaria Tourism, Councilor Alejandro Marichal, outlines the agenda for the south of the island at the World Travel Market in London in November 2025, with a focus on increasing retail spending in the south of the island. The main points of the agenda are unknown, except that the Las Palmas Chamber of Commerce will attempt to unite business efforts and that Maspalomas will present plans for implementing urban improvement plans with tourism operators.
Gran Canaria continues to consolidate its position as one of the archipelago's most popular tourist destinations. Between August 2024 and July 2025, the island welcomed 4,8 million visitors, ranking second only to Tenerife, which welcomed 7,5 million.
The British market leads the way in tourist influx, representing 22,1% of the total, followed by Germany with 19,26% and France with 17,97%. Other relevant markets include mainland Spain (11,45%), the Netherlands (6,55%), and the Nordic countries (3,27%). This profile reflects the international diversification of southern Gran Canaria, although it maintains a strong European presence.
In 2025, the majority of tourists opt for hotels and similar accommodations, accounting for 62,32% of the total, while apartments represent 19,33% and accommodations with friends or relatives reach 6,79%. Other types of accommodation account for just 3,13%, demonstrating the importance of hotel accommodations in the local tourism economy. The average stay is concentrated in overnight stays of 1 to 7 nights, representing 64,16% of visitors, while 28,21% stay between 8 and 14 nights, and 5,44% stay for more than two weeks. This confirms the strength of short-stay tourism, mostly linked to leisure and sun and beach activities.
Gran Canaria recorded a 5,37% annual increase in the number of tourists, a solid growth although slightly lower than that of other islands such as Fuerteventura (10,46%) or Tenerife (6,64%). These figures reflect a sustained recovery in tourism following the post-pandemic stabilization and consolidate the island as a competitive and attractive destination for international markets. Overall, Gran Canaria combines hotel tradition, European accessibility, and a variety of experiences to consolidate its position on the Atlantic tourism map, while adapting its offering to markets with the greatest growth potential.
